5.1.1 The purpose of different types of organisations in a range of sectors, 5.1.2 The key areas of organisations and how IT is used to support them, 5.1.3 How digital supports the business needs of organisations...
Chapter 1: Marketing — Creating and Capturing Customer Value, Chapter 3: Analyzing the Marketing Environment, Chapter 4: Managing Marketing Information — to Gain Customer Insights...
intro marketing: Creating and Capturing Customer Value & Company and marketing strategy: Partnering to Build Customer Value and Relationships, Ch 3 Analyzing the marketing environment, Ch. 4 managing marketing Information to Gain Customer Insights...