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  • Business study Year 12
    Business study Year 12

    Business study Year 12

    By: Liam Rice
    M1-Topic 1 Role of Marketing, M1-Topic 2: Marketing Influences part 1 : factors influencing customer choice, consumer law, Topic 2 Marketing Influences part 2 Ethical Influences on Marketing ...
    33
    Decks
    876
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    2
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  • MKT201 - Intro to Marketing
    MKT201 - Intro to Marketing

    MKT201 - Intro to Marketing

    By: B C
    Chapter 1: What is Marketing?, Chapter 5: Marketing Segmenting, Targeting, and Positioning, Chapter 3: Consumer Behavior: how people make buying decisions ...
    6
    Decks
    124
    Flashcards
    1
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  • Marketing Essentials 260
    Marketing Essentials 260

    Marketing Essentials 260

    By: Tori Darr
    Ch. 1 Intro to Marketing, Ch. 2 Marketing Environment, Social Responsibility, and Ethics, Ch. 3 Strategic Planning for Competitive Advantage ...
    6
    Decks
    145
    Flashcards
    1
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  • b2b exam 2
    b2b exam 2

    b2b exam 2

    By: Anna Ostrowski
    Chapter 7: Segmenting, targeting, positioning, Chapter 8: Developing the product, service, and value of the offering, Chapter 9: Innovation and Competitiveness ...
    4
    Decks
    83
    Flashcards
    2
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  • Business Studies AS
    Business Studies AS

    Business Studies AS

    By: Conor Horgan
    1.1a Business Objectives, 1.1b Costs, 1.1c Revenue and Profit ...
    71
    Decks
    745
    Flashcards
    6
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  • Business
    Business

    Business

    By: Unknown Unknown
    Making marketing decisions: segmentation, targeting, positioning, Understanding markets and customers, 3.4.3 Making operational decisions to improve performance: ...
    13
    Decks
    96
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    1
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  • Stragic Marketing in the Digital Economy
    Stragic Marketing in the Digital Economy

    Stragic Marketing in the Digital Economy

    By: Ngoc Pynkie
    W2 Lecture 1, W3 Lecture 2, W4 Lecture 3 marketing Strategy Decisions and Choices ...
    11
    Decks
    87
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    4
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  • Marketing Ivy
    Marketing Ivy

    Marketing Ivy

    By: Daniel Taylor
    Chapter 1--Marketing Planning, Chapter 2--Understanding Buyer Behavior, Chapter 3--Segmentation, Targeting, and Positioning ...
    5
    Decks
    107
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    1
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  • BUSINESS AS LEVEL
    BUSINESS AS LEVEL

    BUSINESS AS LEVEL

    By: Juan Orbaneja
    FORMULAS, 3 business definitions section 3, 3 Marketing & Decision-making 11 ...
    35
    Decks
    292
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    6
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  • business studies marketing
    business studies marketing

    business studies marketing

    By: Victor Huang
    05 Role of Marketing, 06.2 influences on marketing - factors influencing customer choice, 06.3 consumer laws ...
    19
    Decks
    113
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    1
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  • MKT2
    MKT2

    MKT2

    By: Jenny Carroll
    Segmentation, targeting & positioning, Segmentation, targeting & positioning, Service Marketing ...
    4
    Decks
    67
    Flashcards
    1
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  • Marketing
    Marketing

    Marketing

    By: Chris Gerlacher
    Creating Value Through Marketing, Marketing Strategy, Global Marketing ...
    12
    Decks
    124
    Flashcards
    2
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  • Marketing
    Marketing

    Marketing

    By: Jennifer Wicksell
    Lecture 4: Marketing Ethics, Lecture 2: Segmentation, targeting & positioning, Lecture 3: Market environment ...
    4
    Decks
    29
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    1
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  • Functions of Organisations: Connections, Understanding & Strategy (FOCUS)
    Functions of Organisations: Connections, Understanding & Strategy (FOCUS)

    Functions of Organisations: Connections, Understanding & Strategy (FOCUS)

    By: Salomé B-p
    MARKETING Segmentation, Targeting, Positioning and CRM, Human Resource Management
    2
    Decks
    57
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    1
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  • marketing
    marketing

    marketing

    By: ryan oxford
    marketing and the value framework, marketing terms, the marketing environment ...
    9
    Decks
    69
    Flashcards
    1
    Learner
  • A Level Business - Topic 3
    A Level Business - Topic 3

    A Level Business - Topic 3

    By: Tiara Jabri
    3.1 Setting marketing objectives, 3.2 Understanding markets and customers, 3.3 Making marketing decisions: segmentation, targeting and positioning ...
    4
    Decks
    109
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    1
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  • MKTG101
    MKTG101

    MKTG101

    By: Mae Lynn Choo
    #1 Introduction to Marketing, #2 Strategic Planning, #3 STP (Segmentation, Targeting, Positioning) ...
    11
    Decks
    107
    Flashcards
    2
    Learners
  • Marketing
    Marketing

    Marketing

    By: Kaitlyn South
    Module 1 & 2: Overview of Marketing & Value Creation, Module 3 & 4: Ethics and Strategic Planning, Module 5 & 6: Marketing Environment and Global Marketing ...
    10
    Decks
    208
    Flashcards
    1
    Learner
  • MKTG1203
    MKTG1203

    MKTG1203

    By: Tomas Cokis
    Topic 1: Assessing the Marketplace, Topic 2: Consumer Behavior, Topic 3: Segmentation, Targeting and Positioning + Research ...
    7
    Decks
    89
    Flashcards
    1
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  • Marketing strategy
    Marketing strategy

    Marketing strategy

    By: Samantha Muzanenhamo
    Segmentation, targeting and positioning, Products and Brands
    2
    Decks
    35
    Flashcards
    1
    Learner
  • Business
    Business

    Business

    By: Ben Rowbotham
    Chapter 10: Marketing Mix, Chapter 26: Internal Position, chapter 24: Improving Emplyee Relations ...
    25
    Decks
    263
    Flashcards
    2
    Learners
  • Digital Marketing
    Digital Marketing

    Digital Marketing

    By: Sekhoane Kolobe
    1. Introduction, 2.Segmentation, Targeting, and Positioning
    2
    Decks
    111
    Flashcards
    1
    Learner
  • Marketing Fundamentals
    Marketing Fundamentals

    Marketing Fundamentals

    By: Thomas Davis
    Marketing Process, Nature of Marketing, Customer needs and values ...
    17
    Decks
    44
    Flashcards
    3
    Learners
  • MARK 201
    MARK 201

    MARK 201

    By: Priscila Sanches
    Sustainable marketing Principles, Sociental Classfication Of Products, Direct And Digital Marketing ...
    10
    Decks
    121
    Flashcards
    1
    Learner
  • 12-BS-Marketing
    12-BS-Marketing

    12-BS-Marketing

    By: scarlet andrews
    ROM - strategic role of marketing, ROM - The changing approach to marketing, ROM - Different types of markets ...
    16
    Decks
    178
    Flashcards
    1
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  • Advanced Marketing MIDTERM
    Advanced Marketing MIDTERM

    Advanced Marketing MIDTERM

    By: David Lora
    1. Research 2. Segments and Targets 3. Comp. dynamics, 4. Brand positioning 5. Brand equity 6. Lectures
    2
    Decks
    88
    Flashcards
    1
    Learner
  • Business revision
    Business revision

    Business revision

    By: Shannon Paterson
    The Marketing Environment/ chapter 2, Consumer Behaviour/ Chapter 3, Organisational buying/ Chapter 4 ...
    19
    Decks
    176
    Flashcards
    1
    Learner
  • Afsætningsøkonomi
    Afsætningsøkonomi

    Afsætningsøkonomi

    By: Adam Vestergaard Jungersen
    How to access consumer data, How to perform a consumer analysis, How to access Country Data ...
    16
    Decks
    160
    Flashcards
    1
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  • Y2 Principles of marketing
    Y2 Principles of marketing

    Y2 Principles of marketing

    By: Max Eustance Brougham
    The marketing concept, Market orientation, The marketing environment ...
    10
    Decks
    100
    Flashcards
    1
    Learner
  • Marketing
    Marketing

    Marketing

    By: Lisa Thatcher
    Module 1 Overview of Marketing, Module 2 Digital Marketing, Module 5 Consumer Behaviour ...
    5
    Decks
    48
    Flashcards
    1
    Learner

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