01 What Is ux?

Question 1

What is ux

Answer 1

Ux is about solving problems for the end user. Uswr experience is what it feels like to use a product, system or service

Question 2

What is functional design?

Answer 2

It determines what a product is designed to do

Question 3

What is aesthetic design?

Answer 3

What does the product look like

Question 4

Experience design

Answer 4

What does it feel like to use the product

Question 5

What type of discipline is ux

Answer 5

A problem solving dicipline

Question 6

What type of design does a great product need?

Answer 6

Functional design, experience design and aesthetic design

Question 7

What is viablity (levedyktighet)

Answer 7

Comes down to money - the money the product makes or saves has to be more than the amount used to build it 1 viablity is about the business

Question 8

How do you determine if a product is desirable to the customer?

Answer 8

Focus on viablity (business), feasibility (technology) and desire ability (customer)

Question 9

What is feasibility (gjennomförbarhet)

Answer 9

Refers to technology. It has to be possible to buil it. And the product has to be built at a price that makes it viable and within a reasonable timeframe.

Question 10

What is desirability?

Answer 10

Somebody has to have need for the product. It has to solve a problem for the user. And when people do use the product it has to create a positive feeling so that people come to use it again

Question 11

How do you identify desirability?

Answer 11

1. Is there a problem?
2. Is our product solving it?
3. Is the experience great?

Question 12

What does being a ux designer intel?

Answer 12

Beeing a ux designer is not just about the design. It’s about communicating the benefits of design

Question 13

What do you need to be an expert in to get great outcomes as a ux designer?

Answer 13

User testing
Wireframes
Interview
Journey maps

Question 14

What are some of the business benefits of ux?

Answer 14

• Increase revenue
• reduce cost
• increase customer aquasition (oppkjøp)
• increase conversion
• increase customer satisfaction
• increase customer retention (keeping customers for longer)
• reduce customer churn (churn means loosing customers)
• reduce time to market

Question 15

What does the design process look like?

Answer 15

1. Research
2. Design (define- design - prototype - validate)
3. Build
   4 Test

Question 16

What are the benefits of the design process?

Answer 16

• vision is clear
• product is visualised in high fidelity
• process has a natural structure
• ideas can be iterated (changed) rapidly
• success factors are given equal importance

Question 17

What would the design process be in an ideal world?

Answer 17

It would be a sircle of constant importance

Question 18

What does the waterfall method look like ?

Answer 18

The waterfall method is linear and not ideal. Research - design - prototype - build - test

Question 19

What does an agile method look like?

Answer 19

It is sircular and goes many rounds before launching. Research - design - prototype- build - test
Goes around and around

Question 20

Why does ux exist?

Answer 20

To solve a problem

Question 21

What are the dangers you of features?

Answer 21

Features add complexity
They add cost
Just because you can does not mean you should

Question 22

What questions should you ask before adding a new feature?

Answer 22

Does anybody need it?
What is the trade off?
What is the cost to designing it well?

Question 23

How many of users will use your features according to statistics?

Answer 23

80% of your users will only use 20% of your features

Question 24

What can the team make as mistakes when adding a feature?

Answer 24

They design for themselves
They did not do any customer research
Leading with technology - not users

Question 25

What do people buy?

Answer 25

People don’t buy technology they buy solutions to problems

Question 26

What are some of the problems with software development?

Answer 26

Focus on features vs goals Failure to follow the process Failure to produce high fidelity design Failure to prioritise

Question 27

What is the top reason startups fail?

Answer 27

There was no market need for the product (42% said this)

Question 28

What vocabulary should you use with stakeholders?

Answer 28

- understand the problem - design the solution - build the solution

Question 29

What does design mean?

Answer 29

Design is the same as problem solving. Some people think design only applies to the styling

Question 30

Why do we make prototypes?

Answer 30

- reduce ambiguity (tvetydelighet - Ian tolled på to måter) - time and space to validate - reduce risk

Question 31

What is a use case?

Answer 31

A use case is a way that somebody could use your software. And they can be very different.

Question 32

What is an edge case?

Answer 32

A use case that rarely happen. Don’t design for edge cases - they can make it harder to make the most common tasks done

Question 33

What is important to remember when it comes to design of features?

Answer 33

Don’t clutter the interface with features that the users don’t need. Give users features when they need them. Not all at the same time.

Question 34

What are the rules of prioritising when designing use cases?

Answer 34

1. things that most people do - most often 2. Things that some people do - somewhat often 3. Things that a few people do - infrequently

Question 35

What is a design target?

Answer 35

A design target is not something that will work for everyone in every scenario- but something that will solve the problem for the user - a design target focuses on the users - goals - context and behaviour

Question 36

What are the users goals?

Answer 36

The users motivation for using the product

Question 37

What are the users context?

Answer 37

Social and physical environment the product will be used in

Question 38

What are the users behaviour?

Answer 38

What the user does with the product

Question 39

What are the users mental model?

Answer 39

How the user thinks a product works - their expectations of a product

Question 40

What is important to remember when designing a product?

Answer 40

Make your product great at one thing instead of mediocre with a lot of things.

Question 41

Experience design is concerned with what?

Answer 41

What it feels like to use a product

Question 42

What are the three critical ingredient of a successful product?

Answer 42

Feasibility Viability Desirability

Question 43

What is product desirability concerned with?

Answer 43

The customers need for a product

Question 44

Which stage should be carried out first in the design process?

Answer 44

Research

Question 45

Once a product has been built - what is the next stage of the design process?

Answer 45

Test

Question 46

If a users mental model and a products design model are misaligned - what is the likely outcome?

Answer 46

User friction

Question 47

The wheelie suitcase was initially designed for airline cabin crews - but has a broader appeal to the mass market. What paradox is this an example of?

Answer 47

The paradox of specificity