Rebranding

Question 1

What is rebranding

Answer 1

Way or ways in which a place is re-developed and marketed that it gains new identity

Question 2

What is the goal from rebranding

Answer 2

To attract new investors and visitors

Question 3

What might re-branding involve

Answer 3

Re-imaging

Regeneration

Question 4

What is re-imaging

Answer 4

Remodelling of areas to counter negative perceptions and provide post industrial functions

Question 5

What are some post industrial functions

Answer 5

Retailing
Leisure
Tourism

Question 6

How was Hereford rebranded

Answer 6

Image of the Herefordshire bull

Word play using “Here” part of herefordshire

Question 7

How was the custard factory rebranded

Answer 7

Used yellow for the website
Created own font Digbeth sands
Custard Tv- youtube channel unsuccessful

Question 8

What was important about digbeth in the past

Answer 8

The area was historically Birmingham’s key manufacturing hub since the Middle Ages, and played a key role in the city’s industrial revolution in the 18th

Question 9

Where is the Brontë country

Answer 9

Yorkshire

Question 10

How is the bronte country successful

Answer 10

Literary past of the bronte sisters renamed the area after them
Gives tours around the area following the lives of the family
Makes people go around the area spending money