4.3 establish a joint venture / getting the wine to the point of sale

Question 1

In which types of markets / countries had been several types of joint ventures established?

Answer 1

in price sensitive markets

= UK

Question 2

Name 2 examples of a joint venture in the UK!

Answer 2

1.) Champagne Bollinger & Fladgate Partnership

2.) producers and distributors = New brands
e.g. Buckingham Schenk & Joyaux Fabre
= Vinalba (Argentina)

Question 3

Which size should the companies of a joint venture normally have?

Answer 3

a comparable size !

otherwise = more a takeover

Question 4

3 advantages:

Answer 4

advantages:

1. ) greater control over supply chain stages
2. ) intermediary cost avoided / cost shared
3. ) greater profit