12.5.2.5 social media - Promotion Away from point of sale / devising the marketing strategy

Question 1

Name 4 key facts how social media works:

Answer 1

DCPP

1. ) Dialogue with consumers
2. ) Communicating with younger ones
3. ) Promotional & non-promotional advertising
   e. g. photos/videos of winemaking process
4. ) People share their experiences

Question 2

What are the 5 advantages & 3 disadvantages of promoting via social media?

Answer 2

WNFCS

MMU

Advantages:

1. ) Wide range of people
2. ) New markets
3. ) Free promotion
4. ) Communicating with every age
5. ) Shared experiences by consumers

Disadvantages:

1. ) Maybe negative publicity
2. ) Managing social media frequently & carefully
3. ) Users may post inappropriate stuff