Examples of promotion options at the point of sale

Question 1

Is price promotion a likely or unlikely option for 1.) HVIC & 2.) LVSC?

Answer 1

1. ) likely
   - more competitive
   - attract new consumers
   - increase sales
2. ) unlikely
   - devalue brand image

Question 2

Are competitions a likely or unlikely option for 1.) HVIC & 2.) LVSC?

Answer 2

1. ) Possible option
   - Collecting contact details
   - Consumers can win something exclusive
2. ) Unlikely
   - High price of wine = not normal to buy

Question 3

Is limited edition presentation a likely or unlikely option for 1.) HVIC & 2.) LVSC?

Answer 3

1. ) Possible in retail
   - Major events
   - Sponsoring events
   - Advantage over other products
2. ) Possible in retail
   - Exclusively presentation
   - Investment potential

Question 4

Are consumer tasting a likely or unlikely option for 1.) HVIC & 2.) LVSC?

Answer 4

1. ) Unlikely
   - Mostly sold in supermarkets
   - Lack of wine trained staff
2. ) Unlikely
   - Small amount = unlikely
   - Rely on tastings of retailers = costumers pay

Question 5

Are staff incentives a likely or unlikely option for 1.) HVIC & 2.) LVSC?

Answer 5

1. ) Possible in hospitality
   - No deep personal contact in supermarket
   - Bonus for most selling employee
2. ) Unlikely option
   - Spread over many specialist outlets
   - Limited possibility to sell

Question 6

Is staff training a likely or unlikely option for 1.) HVIC & 2.) LVSC?

Answer 6

1. ) Possible in hospitality
   - Background information = better promotion
2. ) Likely option
   - Trained staff is IMPORTANT = speak about the wine