8.3.3 SWOT / Opportunities and threats

Question 1

1. ) Name the method for considering the opportunities and threats!
2. ) In which 6 fields is this method divided?

Answer 1

PESTEL

1. ) Political
2. ) Economic
3. ) Social
4. ) Technological
5. ) Environmental
6. ) Legal and Regulatory

Question 2

Give 3 key points about the (P) political influence on the alcohol industry!

Answer 2

1. ) very affected
2. ) prohibition & taxes
3. ) financial subsidies for cultural products

Question 3

Give 3 key points how the alcohol industry is affected by the (E) economic!

Give opportunities & threats where you can!

Answer 3

1.) weak local currency = price competitiveness of export
= opportunity by volume
= threat for prestige
= more expensive to get needed equipment

2.) instabilities:
= opportunity for those who can
= threat for those who can not react fast

3.) recession:
= opportunity to lead consumer to wine
= threat for consumers purchasing power

Question 4

Give 4 key points about the (S) social influence on the alcohol industry!

Answer 4

1.) young generations avoid drinks of their parents
= threat = wine consuming generation gets older

2. ) cultural attitudes on drinking alcohol
3. ) changing cultural attitude (global trade, use of chemicals…)
4. ) availability of skilled labour (rural areas)

Question 5

Give 1 key points about the (T) technological influence on the alcohol industry!

Give opportunities & threats where you can!

Answer 5

1.) new production techniques, equipment, analysis
= opportunity for increasing quality & decreasing cost
= threat because of less unique wines

Question 6

Give 3 key points about the (E) environmental influence on the alcohol industry!

Give opportunities & threats where you can!

Answer 6

1.) climate change
= opportunity for cool climate
= threat for how climate

2.) pressure for alternative land (agriculture)
= opportunity for others
= threat for possible production locations

3.) logistic, waste management, energy & synthetic use

Question 7

Give 1 key points about the (L) Legal & Regulatory influence on the alcohol industry!

Give opportunities & threats where you can!

Answer 7

1.) strict regulations in some areas

2.) increasing regulation of trade
= opportunity for organization who have the resources, skills & patience
= threat because trade gets more difficult

3.) increasing regulation of production limits
= opportunity because integrity of product
= threat because limiting choices of producer

4.) decreasing regulation of production limits
= opportunity because more possibilities
= threat because production methods are set to strict legislation = takes time to turn around

Question 8

Which insights provides the SWOT Analysis?

Answer 8

Internal:

• how achievable is the objective?
• which further investments are needed for achieving?

external:

• what opportunities can the organization take advantage of?
• what threatens success