12.5.2.13. free merchandise - Promotion Away from point of sale / devising the marketing strategy

Question 1

When is it particular common to use merchandising?

Answer 1

1.) Before a national holiday

Question 2

List 4 examples of merchandise !

Answer 2

BBBU

1. ) branded ice buckets
2. ) branded glasses
3. ) branded corkscrews
4. ) umbrellas

Question 3

Name the main advantage of using merchandise!

Answer 3

Increasing the brand awareness = many people see the item