The role of the media

Question 1

How does the Role of the Media influence the Socialisation into an Identity?

Answer 1

Critical theorists suggest that the media create moral panics. These scapegoat groups that are seen as a threat to society, for example, ethnic minority groups have often been turned into folk devils

Question 2

Critique the text book on the Socialisation into an Identity?

Answer 2

These approaches see audiences as passive receivers of media messages

Postmodernists argue that these modernist views are outdated. The growth of new media means that audiences are no longer passive but actively decode messages.