Rise of lads and ladettes

Question 1

What are the six points about the rise of Lads and Ladettes?

Answer 1

1. The 1980s ‘New Man’ was replaced by the 1990s ‘lad culture’.
2. Men embraced sex, lager, football and loutish behaviour.
3. Reflected in TV series ‘Men behaving badly’ and magazines such as ‘Loaded’.
4. The lad was followed by the rise of the ‘ladette’.
5. Women embraced sex, booze and swearing.
6. Reflected in magazines such as Cosmopolitan.

Question 2

Are the terms Lads and Ladettes a creation of the media?

Answer 2

Maybe.

Lads and Ladettes may just have been a media creation.