Chapter 1

Question 1

Explain the Process Of Communication

Answer 1

There is a voice and a receiver. You send a message to a channel to get feedback. Sometimes there is noise so the message is not received.

Question 2

Media is the plural form of?

Answer 2

Medium

Question 3

Define Mass Communication

Answer 3

The Process of creating shared meaning between the mass media and their audience.

Question 4

What are some differences between interpersonal and mass communication?

Answer 4

Interpersonal: Highly flexible, between one person and another/others in direct contact, immediate and direct.

Mass Comm: inflexible. mechanically produced, constrained by almost all aspects, delayed and inferential

Question 5

Culture as shared meaning

Answer 5

The learned behavior of members of a social group. Communication is a symbolic process whereby reality is produced, maintained, repaired and transformed.

Question 6

Limits and effects of culture

Answer 6

Limits our opinions and provides guidelines. cultures limiting affects can be negative.

Question 7

Bounded or co-cultures

Answer 7

can divide and/or untie (politics/nationality). Culture/communication (shared language)

Question 8

Mass media storytellers and cultural form

Answer 8

Our stories help define our culture. The aim of media content producers: shape the stories they tell in a professional and ethical way.

Question 9

Scope and nature of mass media

Answer 9

interaction - binge watching

Question 10

Role of technology

Answer 10

Technological determinism (machines drive economic change)

Question 11

Role of money

Answer 11

Shifts the balance of power. Makes audiences product rather than consumers.

Question 12

Gutenberg Revolution

Answer 12

Printing Press. The impact of print: larger middle class and a rise of democracy

Question 13

Industrial Revolution

Answer 13

leisure time and disposable income

Question 14

8 elements of media literacy

Answer 14

1. critical thinking, which leads to independent judgement
2. understanding the process of mass communication
3. Awareness of the impact of media on the individual and society
4. Strategies for analyzing and discussing media messages
5. Understanding of media content as providing insight into our culture/lives
6. Ability to enjoy, understand and appreciate media content
7. Development of effective and responsible production skills
8. Understanding of the ethical and moral obligations of media production

Question 15

7 Media literacy skills

Answer 15

1. Understand content/filter noise
2. Respect power of the media (third person effect)
3. Distinguish emotional from reasoned reactions to content
4. Develop heightened expectations of content
5. Recongnise genre conventions (News, documentary, entertainment)
6. Ability to think critically (hostile media effect/fake news/confirmation bias
7. Knowledge of internal language (lighting, editing, special effects, camera angle,….)