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Mass Comm > Chapter 8 > Flashcards

Chapter 8 Flashcards

1
Q

Share

A

a direct reflection of a particular show’s competitive performance.

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2
Q

The Public Broadcasting Act of 1967

A

united the educational stations into an important network

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3
Q

A couple popular cable networks

A

ESPN and MTV

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4
Q

Why do network and network-type content dominate television?

A

Availability, the audience, production and distribution

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5
Q

The price of a syndicated program depends on what?

A

the market size, the level of competition between the stations in the market, and the age and popularity of the program itself

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6
Q

First-run syndication

A

programming produced specifically for sale into syndication on a market-by-market basis.

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7
Q

basic cable

A

local broadcast stations and services with broad appeal

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8
Q

subscription TV

A

early experiments with over-the-air pay television

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9
Q

Premium services come in two forms:

A

movie channels that offer packages and pay-per-view channels

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10
Q

cord-cutting

A

viewers leaving cable and DBS altogether and relying on Internet-only television

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11
Q

zero-TV homes

A

those that simply have no TV set

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12
Q

VCR

A

video cassette recorder

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13
Q

time-shifting

A

taping a show for later viewing

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14
Q

zipping

A

fast-forwarding through taped commercials

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15
Q

DVD

A

digital video disc

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16
Q

Using a DVD….

A

subtitle a movie in a number of languages, search for specific scenes, bonus features

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17
Q

DVR

A

digital video recorder, can rewind

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18
Q

bandwidth

A

a communication channel’s information-carrying capacity

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19
Q

Nipkow disc

A

first workable device for generating electrical signals suitable for the transmission of a scene

20
Q

pixel

A

the smallest picture element in an electronic imaging system such as a television or computer screen

21
Q

microwave relay

A

transmitting system in which super-high-frequency signals are sent from land-based point to land-based point

22
Q

nonlinear TV

A

watching television on our own schedules, not the programmer’s

23
Q

red scare

A

mccarthyism

24
Q

Edward R. Murrow

A

famous news reporter

25
Q

Walter Cronkite

A

the most trusted new anchor guy

26
Q

Linear TV

A

Having a set time to watch a tv program

27
Q

GTAM meter

A

Global television audience metering

28
Q

long-tail viewing

A

true measure of a TV program’s viewership over time, across multiple platforms, and on-demand

29
Q

total viewer impressions

A

TV audience measurement using the actual number of people watching rather than a percentage of possible viewers who tune in

30
Q

blank

A

blank

31
Q

clear time

A

when local affiliates carry a network’s program

32
Q

reverse compensation

A

fee paid by a local broadcast station for the right to be a network’s affiliate

33
Q

multiple system operator

A

a company owning several different cable television operations

34
Q

à la carte pricing

A

charging cable subscribers by the channel, not for tiers

35
Q

broadband

A

a channel with broad information-carrying capacity

36
Q

bundling

A

delivering television, VOD, audio, high-speed Internet access, long-distance and local phone service, multiple phone lines, and fax via cable

37
Q

What was the impact on television of the Quiz show scandal?

A

changed the way the networks did business. Advertising agencies would hire productions for specific sponsors and they had a say in it. Now the sponsors have to pay to be in programs and dont have a say

38
Q

What was the impact on television of the I Love Lucy?

A

Industry moved from New York to Hollywood, filmed reruns, and weekly series produced quicker and cheaper.

39
Q

What was the impact on television of the McCarthyism?

A

allowed television to demonstrate its enormous power as a vehicle of democracy and freedom.

40
Q

What was the impact on television of the Nielsen Ratings?

A

Started reporting television ratings.

41
Q

syndication

A

Sale of television content to stations on a market-by-market basis

42
Q

Premium Cable

A

cable television channels offered to viewers for a fee above the cost of their basic subscription

43
Q

importation of distant signals

A

delivery of distant television signals by cable television for the purpose of improving reception

44
Q

fiber optics

A

signals carried by light beams over glass fibers

45
Q

over-the-top

A

television delivery without the involvement of an MSO

Mass Comm (21 decks)

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