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Mass Comm > Chapter 2 > Flashcards

Chapter 2 Flashcards

1
Q

What are a few ways traditional media industries have changed?

A

Sales of CDs continue to decrease, movie attendance is flat, traditional TV networks possess only 30% of the viewing audience, DVD sales and rentals are dropping dramatically, electronic sell through

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2
Q

Conglomerates and ramifications/issues

A

conflict of interest, bottom-line mentality is money, economies of scale, degradation of media content/loss of enterprise reporting, oligopoly, and new deserts and ghost papers

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3
Q

Some changes

A

concentration of ownership, conglomeration, economies of scale, and oligopoly

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4
Q

globalization

A

lack of diversity of expression, respecting local values and customs shorthand for pursuing profits at all costs, conflict between localism and globalization.

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5
Q

audience fragmentation

A

narrow casting, niche marketing, streaming ad insertion, zone casting, location-based mobile advertising, and taste publics

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6
Q

hyper commercialism

A

product placement (shown for a fee), brand entertainment - character in the program, payola - money for songs to be played

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7
Q

Erosion distinctions; 3 reasons for media convergence

A

Wifi always accessible, synergy (one organization delivers film, TV, book, and magazines), Platform agnostic (no preference for platform)

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8
Q

Interpreter A

A

The content producer, blogs and user generated content, cost of entry - no start up money required

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9
Q

Message

A

Really simple Syndication - personalized feeds, Appointment consumption (specific time), consumption on demand ( anywhere any time)

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10
Q

Interpreter B and feedback

A

The audience, feedback has changed, mouse clicks are tracked, online viewing is tracked and analyzed.

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11
Q

Result

A

content is more flexible and immediate and content creators/distributers are now more democratic.

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12
Q

Meme culture

A

online idea or image that is repeatedly copied, manipulated and shared, depend on us to share, hateful memes can be weaponized

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13
Q

day-and-date release

A

simultaneously releasing a movie to the pub­lic in some combination of theater, cable, DVD, and download

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14
Q

media multitasking

A

simultaneously consuming many different kinds of media

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15
Q

electronic sell-through (EST)

A

buying of digital download movies

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16
Q

convergence

A

the erosion of traditional distinctions among media

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17
Q

platform agnostic

A

having no preference where media content is accessed

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18
Q

concentration of ownership

A

ownership of different and numerous media companies concentrated in fewer and fewer hands

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19
Q

conglomeration

A

the increase in the ownership of media outlets by nonmedia companies

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20
Q

enterprise reporting

A

stories written not from press releases, but those journalists discover on their own

21
Q

news desert

A

communities starved for news vital to their existences due to a lack of journalistic resources

22
Q

ghost papers

A

once-prospering newspapers cut to bare bones in an effort to maximize profits

23
Q

economies of scale

A

concept that relative cost declines as the size of the endeavor grows

24
Q

community information district (CiD)

A

special service district paid for by taxes or annual fees assessed in a geographic area to support local journalism

25
Q

oligopoly

A

a media system whose operation is dominated by a few large companies

26
Q

globalization definition

A

ownership of media companies by multinational corporations

27
Q

audience fragmentation

A

audiences for specific media content becoming smaller and increasingly homogeneous

28
Q

narrowcasting, targeting, niche marketing

A

aiming broadcast programming at smaller, more demographically homogeneous audiences

29
Q

zonecasting

A

technology allowing radio stations to deliver different commercials to specific neighborhoods

30
Q

location-based mobile advertising

A

technology allowing marketers to send targeted ads to people where they are in the moment

31
Q

streaming ad insertion

A

insertion into streamed content of individually tailored commercials based on user data

32
Q

addressable technologies

A

technology permitting the transmission of very specific content to equally specific audience members

33
Q

taste publics

A

groups of people or audiences bound by little more than their interest in a given form of media content

34
Q

hypercommercialism

A

increasing the amount of advertising and mixing commercial and noncommercial media content

35
Q

product placement

A

the integration, for a fee, of specific branded products into media content

36
Q

brand entertainment

A

when commercials are part of and essential to a piece of media content

37
Q

payola

A

payment made by recording companies to DJs to air their records

38
Q

webisode

A

Web-only television show

39
Q

Wi-Fi

A

wireless Internet

40
Q

synergy

A

the use by media conglomerates of as many channels of delivery as possible for similar content

41
Q

blog

A

regularly updated online journal

42
Q

user-generated content

A

content created by users of a brand and made available for commercial or other promotional use

43
Q

cost of entry,

A

amount of money necessary to begin media content production

44
Q

RSS (really simple syndication

A

aggregators allowing Web users to create their own content assembled from the Internet’s limitless supply of material

45
Q

appointment consumption

A

audiences consume content at a time predetermined by the producer and distributor

46
Q

consumption on demand

A

the ability to access any content, anytime, anywhere

47
Q

meme

A

an online idea or image that is repeatedly copied, manipulated, and shared

48
Q

meme wars

A

the use of images, slogans, and video for political purposes, typically employing disinformation and half-truths

Mass Comm (21 decks)

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