Chapter 7 Flashcards
billings
Income earned from the sale of airtime
ratings
the percentage of the total available audience reached.
Why did WWII increase the desire for news?
Because it was instant with the radio and at that time it was used to boost the nations morale
Spectrum Scarcity
Prevent interference
trustee model
the idea that broadcasters serve as the public’s trustees or fiduciaries
Bitcasters
Web-only radio stations
What were the contributions made to radio by Guglielmo Marconi?
successfully transmitted wireless signals across the English Channel and across the Atlantic.
What were the contributions made to radio by Nikola Tesla?
is credited as one of the two people who “invented” radio.
What were the contributions made to radio by Reginald Fessenden?
invented the liquid barretter, the first audio device permitting the reception of wireless voice transmissions.
What were the contributions made to radio by Lee DeForest?
invented the audion tube, a vacuum tube that improved and amplified wireless signals.
What were the five defining characteristics of the American broadcasting system just before it entered the golden age of radio?
- Broadcasters were private, commercially owned
- Governmental regulation was based on the public interest.
- Stations were licensed to serve specific localities, but national networks programmed the most lucrative hours with the largest audiences.
- Entertainment and information were the basic broadcast content.
- Advertising formed the basis of financial support for broadcasting.
How did World War II and the introduction of television change radio and recorded music?
World War II changed radio into more of a media outlet of entertainment. It also gave people their need for instant news. Television also helped change radio and recorded music by a different way to promote these radio stations and their music. (Ex. MTV)
What does it mean to say that radio is local, fragmented, specialized, personal, and mobile?
Radios attract local audiences, are widely distributed, highly specific/specialized towards a particular audience’s interest, are mostly listened to alone, and we are now able to listen to it anywhere and at any time.
What are catalog and deep catalog albums?
Catalogs are music more than 18 months old, and deep catalog albums are music more than 3 years old.
How have cable and satellite affected the radio and recording industries? Computers and digitization?
Cable and satellite have affected radio in terms of now they have some of their stuff through televisions. Many Televisions have music apps where you can listen to radio stations and music in general. Computers and digitization have affected radio in a bit more negative ways. Through computers and digitization you have downloads and streaming. Many people rather streaming to radio stations.
