chapter 11 - topic selection and development Flashcards
The ancient philosophers coined the terms ______ and to _____ describe the processes of preparing and delivering effective public speeches.
rhetoric oratory
was the primary means by which means to conduct business, debate public issues, make public decisions, and gain and maintain power
public speaking
the end and object of the speech
audience
IS SIMPLY A
SUSTAINED FORMAL
PRESENTATION BY A SPEAKER TO AN
AUDIENCE.
PUBLIC SPEAKING
a state in which you, the audience, and the occasion overlap
rhetorical situation
Reason the speech needs to be given
exigence
The study of the intended audience
for your speech
audience analysis
Process of tailoring the speech to address their unique needs, interests, and expectations.
AUDIENCE ADAPTATION
Explains the processes we go through to get to know strangers
uncertainty reduction theory
a broad area of nowledge
subject
some specific aspect of a subject
topic
an uncritical, nonevaluative process of generating associated ideas
brainstorming
a visual means of exploring connections between a subject and related ideas
concept mapping
lists of topic you may want to talk about are based on:
interest
needs
appropriate subject
Age, educational level, sex, income, occupation etc.
demographic data
Level of knowledge, attitude toward the potential topics
subject related data
a direct examination of people to gather information about their ideas and opinions
survey
data gathering methods (4)
survey
observation
question representative
educated guess
You can learn lot through informal observation.
observe informally
Ask your contact person for demographic and subject-related audience data related to your topic.
question a representative
based on indirect data such as the general makeup of the people who live in a certain community
make educated guesses
is the practice ignoring the values, need, and interests of some audience members.
marginalizing
is assuming all members of the group have similar knowledge, behaviors, or beliefs simply because they belong to that group.
stereotyping
the range of demographic characteristics and subject-specific differences represented in an audience
audience diversity
EXAMINE THE OCCASION
What is the intended purpose (exigence) of the speech?
What is the expected length?
Where will the speech be given?
When will the speech be given?
What equipment is necessary and available?
WRITE A SPEECH GOAL STATEMENT
General and Specific Speech Goals
Phrasing a Specific Goal Statement
Revise the statement until it clearly articulates the desired audience response
the overall intent of the speech
general goal
a single statement that identifies the desired response a speaker wants from the audience
specific speech goal
the process of locating information about your topic discovered by other people
secondary research
the process of collecting data about your topic directly the real world
primary research
your experiences or education that qualifies you to speak with authority on a subject
credentials
web sites that provide personal viewpoints of their author
blogs
Internet
Blog
Social
Net
Skim
Evaluate
secondary research