module 4 Flashcards
how do eagly and chaiken define attitude
a psychological tendency that is expressed by evaluating a particular entity with some degree of favour or disfavour
our attitudes are stored in _____
memory
knowledge function
- attitudes help us manage and simplify info processing
Utilitarian function
- attitudes guide behaviour toward valued goals and away from bad events
- negative attitudes will make you avoid the thing, opposite for positives
value expressive function
- attitudes serve to help express values and show to others
- ex clothes
social adjustment function
- attitudes help fit in with social groups
- consistent attitudes are rewarded, discrepant ones are isolated
pluralistic ignorance
- when you think you have a good read on a group’s attitude but it is not accurate
ego-defensive function
- attitudes protect self esteem or justify actions that make us guilty
- change attitudes to feel better
terror management theory
- after thinking about death, ppl hold negative views toward outgroups
tripartite theory
- 3 main components to an attitude
A=affect (emotional reaction)
B=behaviour (approach/avoid affect)
C=cognition (stored knowledge/memories abt object, facts)
when do attitudes predict behaviour
- specificity matching (action, target, context, and time)
t or f: more specificity often equates to the lowest level of correspondence between attitude and behaviour
false, highest level
theory of reasoned action
- explains attitude behaviour relationship
- states attitudes do not directly influence behaviour
- intent is a more accurate predictors of behaviour
- attitude, perceived behavioural control and subjective norms predict behaviour and intentions
introspection
- examination or observation of one’s own mental and emotional processes
- hard to articulate why
t or f: cognitively based attitudes are less likely than affectively based attitudes to be interrupted by introspecting
- true
- its easier to come up w reasoning for cog attitudes