5 destination marketing Flashcards
1
Q
What is marketing?
A
process a business undertakes to promote the buying or selling of a product or service
2
Q
Whats market segmentation
A
Splitting a market into smaller parts based on consumer characteristics
3
Q
whats marketing mix
A
- combination of product, promotion, price, place
- used to market products/services
4
Q
whats market research
A
investing types of customers that make up target market.
5
Q
whats market analysis tool
A
something you use to investigate the market for T&T products n services
6
Q
whats SWOT analysis
A
market analysis tool
* identifies strengths/weaknesses of a T&T business
* opportunites & threats that exist for business.
7
Q
what’s PESTLE analysis
A
market analysis tool
* considers factors that affect T&T business
* Political (gov related)
* Economic (money-related)
* Sociological (society-related
* Technological
* Legal
* Environmental
