5.5 market segmentation

Question 1

whats geographic segmentation?

Answer 1

market divdied into:
* locality, area, region that customers are from
* customers that are domestic & inbound tourists.

Question 2

what’s demographic segmentation?

Answer 2

market divided into:
* age, gender, ethnicity, levels of disposable income

Question 3

psychographic segmentation

Answer 3

market divided into:
* (lifestyle), e.g. socio-economic factors, interests, morals/values and attitudes

Question 4

Development of product/service mix to target different market segments
What is product/service mix?

Answer 4

• blend of TT products/services
• developed by TT organizations
• ina destination
• developed to trarget diff market segments

Question 5

Development of product/service mix to target different market segments
** what do TT organizations evaluate?**

Answer 5

• types of customer targeted
• quality, economy, & value for money of products/services
• accessibiliy of facilities
• sustainability