Black Panther Flashcards

1
Q

who directed black panther?

A

Ryan Coogler

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
2
Q

when was the film released?

A

2018

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
3
Q

who were the main actors?

A

chadwick boseman, michael b jordan, letitia wright, danai gurira, andy serkis

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
4
Q

what franchise is it a part of, and why was this film in particular significant in this franchise?

A

marvel cinematic universe
first marvel film with a black director and predominantly black cast

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
5
Q

what is the genre of the film and what does this mean?

A

afro-futurism
the use of futuristic and science fictional themes and storylines which revolve around black culture
aimed at people of african heritage

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
6
Q

what was the budget for the film, and how much did it make?

A

budget : $200 mil
made : $1.3 billion (highest grossing film with diverse cast/director)

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
7
Q

who is the production company for the film?

A

marvel studios - which is owned by walt disney pictures since 2009 (horizontal integration)

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
8
Q

who was the distributor for the film?

A

walt disney studios motion pictures (previously known as Buena Vista Pictures Distribution) - vertical integration

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
9
Q

what is the film rated and why?

A

12A
PG - 13 in usa
- fight scenes and battles with weapons (but all fighting is fantastical)
- injuries, sometimes bloody
- no sex or nudity
- middle-finger gesture and use of mild bad language (‘shit’)
- A fantastical mind-altering potion is drunk during a ceremonial ritual.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
10
Q

where was it filmed?

A

Atlanta (studio)
South Korea (car chase)
Argentina - Brazil border (waterfall)

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
11
Q

who is the target audience?

A

african american modern audience, marvel fans, families, fans of the actors, people who like action-adventure films

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
12
Q

what is 360 degree marketing and how did the film use it?

A

comprehensive approach which focuses on reaching the target audience from multiple platforms and channels (traditional marketing)(relies on digital convergence - clay shirky)
- trailers, PR events, teasers, actor interviews, social media

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
13
Q

what is transmedia storytelling and how was it used in the films marketing campaign?

A
  • telling a single story across multiple platforms and formats using current digital technologies
  • the film gave viewers extra information online about the imaginary country of wakanda
How well did you know this?
1
Not at all
2
3
4
5
Perfectly
14
Q

what is slow burn marketing and how did the film use it?

A
  • campaign that builds awareness over a long time
  • marketing campaign began months before the release of the film, with the release of a teaser trailer in june 2017
How well did you know this?
1
Not at all
2
3
4
5
Perfectly
15
Q

what was significant about when the film was released (feb.2018)

A

it was black history month in the US

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
16
Q

what are the elements of a mainstream film?

A
  • high production values (e.g. lighting, sets, cgi, wardrobe/costumes)
  • famous, well-known stars (part of production values)
  • actors linked with genre
  • huge marketing and branding campaigns
  • clear genre
  • clear narrative
  • recognisable characters (roles) that are usually seen in the genre (e.g. hero, villain)
  • funding
17
Q

how does gilroy’s post-colonialism theory relate to the film?

A
  • contradicts the theory as it is set in a place that does not feel the effects of colonialism as they have never been colonised
  • contradicts it as the film has a diverse ethnic cast, whose characters are rich, powerful and technologically advanced.
  • supports it with the larger role for white British actor Martin Freeman as a CIA agent,
  • the fact that, even though Wakanda was not colonised itself, its effects are still felt through the isolation they were forced into by the rest of the world
  • images of slave ships imply colonialism was the reason for their ‘hiding in plain sight.’​
18
Q

what were some elements of the grassroots campaign for the film (and explain them)?

A
  • # blackpanther challenge and GoFundMe = was started by frederick joseph to help raise money for underprivileged children of colour to be able to see the film = hashtag was to encourage donations
  • lexus cars = advert for the car’s marketing was taken using highlights of boseman driving the car, featuring the original costumes and gear from the film - this ad was shown at the superbowl that year (where they also showed the films teaser trailer) - also limited editions of the car were created in the blue colour from the one in the film/trailer
  • Welcome To Wakanda - New York Fashion Week = all designs were inspired by the film
  • teaser poster campaign = character introduction posters
19
Q

how does the film relate to hesmondhalgh’s cultural industries theory?

A
  • use a variety of media platforms/ marketing strategies
  • film was low risk : character of T’Challa and country of Wakanda were introduced in Captain America: Civil War, the comic is over 50 years old, and all previous Marvel films have been hugely successful (film is part of the worlds highest grossing franchise = minimal risk - could argue marvel films are formulaic)
  • use of popular genre (action) and actors (martin freeman, michael b jordan)

however having such an afrocentric could have been seen as a possible commercial risk, especially outside usa and africa

20
Q

how does curran and seatons theory relate to the film?

A

it could be argued that the dominance of Marvel in the sci-fi/superhero genre limits the opportunities for alternative, riskier independent films in these genres bc of their formulaic approach to action films