the daily mirror Flashcards

1
Q

what is the date of the set product edition

A

1 feb 2022

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2
Q

is it a tabloid or a broadsheet?

A

tabloid

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3
Q

when did the newspaper first start?

A

1903

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4
Q

what is the demographic of the paper and what does this mean

A

C2DE
lower/working classes
C2 - skilled working class
D - working class
E - unemployed/receiving benefits

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5
Q

what is the political alignment of the paper? therefore what is the paper referred to as?

A

left wing (since 1945)
red top

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6
Q

who owns the daily mirror

A

Reach PLC (previously known as Trinity Mirror PLC)

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7
Q

who was the mirrors political editor at the time of the set product publication?

A

pippa crerar

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8
Q

what kinds of topics are covered on their website?

A

news, politics, celebs, football (sport), tv, choice, royals, lifestyle, travel, bingo, horoscopes, cartoons, competitions, dating, crosswords, funeral notices, offers, voucher codes

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9
Q

what kinds of topics are covered in the physical newspaper?

A

front page (with jump lines), offers/ advertisements, travel, celebrity, puzzles, cartoons, weather / environment, tv, politics, double page spreads, international news, lottery numbers, crime news, royals, conflict/ war, lifestyle, movie/ theatre/ book/ music reviews, tv guide, sports

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10
Q

what is a mast head, what is its purpose, and give an example from the set product

A

the title of a newspaper or magazine at the head of the front page
allows people to pick what kind of newspaper they want to read (based on class, politics etc)
= ‘The Daily Mirror’

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11
Q

what is a plug/puff, what is its purpose, and give an example from the set product

A

front page promotion pointing to the choicest content in that days edition - generally above/near the masthead
broaden the audience appeal and distract from the headline
= ‘Tears for the King’ article

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12
Q

what is a headline, what is its purpose, and give an example

A

big bold heading at the top of an article
draw people in by attracting their attention (especially if the article sounds interesting to them) and giving them a brief idea of what the article is about
= ‘ZERO SHAME’

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13
Q

what is a strapline and give an example

A

a title below the main headlines, written in smaller font and gives further info about the article
‘Gray report fallout’ (above the headline in this case)

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14
Q

what is a subheading and give an example

A

mini headline which gives further insight or support for the headline
‘12 parties now probed by cops, 3 attended by the PM, 1 was in his own flat, 300 pictures handed over… and still’

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15
Q

what is a jumpline and give an example

A

a directional line of print
‘full story : 4, 5, 6, 7, 8 and 9’

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16
Q

what is a standfirst and give an example

A

an introductory paragraph in an article, printed in larger/bolder type/capitals
‘SHAMELESS Boris Johnson again refused…bashes at No10’

17
Q

what is a pull quote, what is its purpose, and give an example

A

made up of text from the article, copied onto the front page, to grab the reader’s attention
attention grabbing visual element which draws in readers
= ‘the civil servant …man without shame’

18
Q

what is a standalone

A

a picture that can exist on its own on a front page, leading to a story inside

19
Q

what is a splash and give an example

A

the lead story; the story given the greatest prominence
‘partygate’ article

20
Q

how is the target audience reflected in the newspaper front page (set product)?

A

Targeted at lower classes = less educated and lower literacy level: ​
- Red top masthead to symbolize left wing Labour party bias ​
- Image led rather than text led ​(large pic of boris takes up most of the page)
- Headline is brief and dramatic – more emotional ​(‘ZERO SHAME’)
- Slogan ‘Heart of Britain’ and paper name ‘Mirror’ shows that the newspaper is aiming to highlight the beliefs, needs and wants of the lower classes ​(meant to ‘mirror’ working class life)
- celebrity gossip, paparazzi shots and scandalous stories are typical of tabloid magazines
- Direct address from colloquialisms such as ‘cops’ and ‘lockdown bashes’ = common dialect of target audience
- use of numbers (digits instead of worded = 2 vs two)

21
Q

analyse the pic of boris on the front page (set product)

A
  • more value for money because they are being let into a ‘secret’ (behind the scenes)​
  • His body and facial expressions emphasise his nonchalant demeanour ​
  • Boris anchors the headline suggesting his failure to take responsibility for what happened​
22
Q

how does curran and seaton’s theory relate to the set product

A

The newspaper industry is dominated by a few powerful large companies which inhibits challenge and creativity. ​

There was initial concerns of Reach PLC taking over the newspaper due to the media dominance it has​

23
Q

how does gerbner’s cultivation theory relate to the set product

A

Audience exposure to repeated patterns of representation shape and influence their views and opinions of the world around them. ​

Left wing exposure = left wing​

24
Q

how does shirky’s theory relate to the set product?

A

Audience members are no longer passive due to technological advancements and the development of the idea of the prosumer and citizen journalism. ​

The daily mirror website allows reader to comment on stories and features, creating an active audience engagement rather than passive.​

25
Q

how does hesmondhalgh’s cultural industries theory relate to the set product?

A

Reach PLC has become a horizontally integrated company to maximise audiences and minimise risk. They have embraced digital expansion by introducing a subscription for a tablet edition for the newspaper.​

26
Q

how does hall’s representation theory relate to the set product?

A

Stereotypical representations of the Prime minister and government members to convey its left-wing agenda and raise awareness of inequality within society. ​