1.6 Temporarily myopia

Question 1

Life history theory

Answer 1

1. Fast life strategy
2. focused on immediate outcomes
   Decision to choose strategy depends on: harshness, predictability and certainty about their future.

Question 2

Sustainable behavior

Answer 2

1. slow life strategy

2. strong future component

Question 3

Uncertainty condition

Answer 3

1. less willing to pay for sustainable products
2. not willing to pay more for sustainable products
3. Temporal discounting mediates effect
4. display more positive attitude towards immediate message comparing to future message
5. Display more positive attitude towards immediate message comparing to certainty condition.

Question 4

Certain condition

Answer 4

1. more positive mood
2. more willing towards sustainable products
3. more positive attitude towards immediate message.
4. no difference future advertising.