Approach of tabula rasa
First question they ask themselves?
Planned or automatic behavior? Fast or slow? Which behavioural determinants cause this behaviour?
Research at Tabula Rasa is based on:
2. literature research
Behaviour Change Wheel
evidence-based alternative to development interventions in practice
Behaviour Change Wheel steps (3)
Behavior analysis (3)
From behavior to intervention directions (9):
Personal capabilities consist of (4):
o Level of knowledge of target
o Physical skills of target
o Psychological skills (memory, cognitive)
o Any barriers
Motivation consist of (6):
o Beliefs about outcome o Beliefs about capacity o What are the resistances o Which routines do they have? o Emotions play role o Already an intention to behave
Environmental factors
o Wat is the social norm
o Factors of environment that contribute or counteract with desired behavior?
o Does the institutional environment offer obstacles or opportunities?