Flashcards in 2 Deck (3)
Challenges to cultural understanding
Ethnocentrism- tendency to negatively evaluate others cultures in terms of their own
Parochialism- viewing the world only through your perspective. Doesn’t recognise different ways of living.
Global manager types
Expatriates: long-term face-to-face management, assigned to reside in foreign country to oversee company operations, high cultural embeddedness – low technological dependence. Require deep knowledge of cultures. Regional myopia
Frequent flyes: short-term face-to-face, manages flown into plan and control operations. Moderate to low cultural embeddedness and tech dependence, require moderate understanding of cultures. Global myopia
Virtual managers: virtual management in specialised areas, low cultural embededdness, high tech dependence. Require modest understanding of culture. Technological myopia.