2.5- Critical analysis and evaluation Flashcards
(16 cards)
what is SWOT analysis?
a process of evaluating the strengths ,weaknesses, opportunities and threats of a business venture, project or product.
what is SWOT analysis used for?
identifies the strengths and weaknesses of a design. It also explores the possible opportunities for the design, and any threats to its success. Designers can use SWOT analysis to guide further development.
what do we mean by strengths in SWOT analysis?
Any features of the design that make the product unique or give it a competitive edge, for example the decorative details or the quality of the product.
what do we mean by weaknesses in SWOT analysis?
Any features that are inferior to the other
current products, or whether the product is
suitable for the target market.
what do we mean by opportunities in SWOT analysis?
What changes could be made to make the product more competitive or attract a different target market, for example using new technologies or modern materials.
what do we mean by threats in SWOT analysis?
What are the possible risks that could adversely affect the success of the product,
for example problems in manufacturing, changes in competitors’ products, a change in demand, changes in attitude.
what does SWOT stand for?
Strengths, Weaknesses, opportunities and threats
why do fashion and textile products need to be carefully tested and evaluated before they go to the market?
to ensure they are fit for purpose and perform to required specifications
what happens once a prototype is created?
once the final prototype is produced, a commercial version will be made using the production line techniques and processes. When this proves successful, ‘the standard’ is established. Future samples taken from the production line can be tested against this standard to ensure a consistent quality of product.
what happens to specialised garments before they are put on the market?
Specialised garments are performance tested in the laboratory or outdoors under the conditions
they were designed to be used in, for example wearing a lightweight, waterproof jacket to go
running in.
How can objective and independent evaluation of a product be gained?
Through third-party feedback.
why is third-party feedback useful?
because it reflects unbiased views rather than those of the design team, and the
product will have a greater chance of being successful as a result.
what is third-party feedback?
objective observations from people not involved in the design, creation or promotion of the product.
where can third-party feedback come from?
-Having discussions or conversations with potential customers in focus groups and customer panels
-conducting short-question interviews (quantative interviews) or more in depth interviews (Qualitative interviews)
-using marketing strategies, including social media, to encourage customers to review products
what are quantitative interviews?
facts and brief answers are
collected from the target market during face-to-face or telephone interviews.
what are qualitative interviews?
feature indirect or open
questions based on a topic, to get the interviewee to
fully explain their point of view.
