26-capture Your Audience Flashcards

1
Q

argument trick: counter argument

A

Not but actually arguing it but by saying the other side does not have the facts that we have and they are clueless

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2
Q

Cicero’s outline

A

Intro: establishing character - my presence here is unlikely

narration: my story is a part of a larger one

Division: show both side and say we have more work to do

Proof: use sth that drove wedge between divisions

Refutation: out and out attack or attack the spin masters as drivers of division

Conclusion: double duty summary and call to action by describing happy future

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3
Q

Use demonstrative rhetoric to bring the tribe together - deal with values

A

Contrast yours with the enemy

And say we will not apologize and we will outlast you because we are rough

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4
Q

Turn a problem into identity rhetoric

A

Tell the audience they are given a chance to prove themselves

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5
Q

Admonish your audience by flattening it

A

By reminding them that as an capable group we failed to live up to our standards/acting out of character

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6
Q

Use movie technique to ramp up drama

A

Put a vivid story of a past happening- wide zoom to narrow one

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7
Q

Make the complex simple by balancing figures

A

This achieved by using antithesis by showing all possible options-this can let you show the brighter side as well

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8
Q

To emphasize start a new sentence before finishing the last one

A

By building up the pressure and releasing in the end

Our challenges are new, our instruments might be new, but our values are old as it gets hard work honestly..

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9
Q

Connect unlike things with alliteration

A

Sound alike words

This is a the price and the promise of cictizenship

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10
Q

Get them remember one thing by putting it in one word

A

I have just one word one word for you, tomorrow, tomorrow

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11
Q

Channel the ethos of a great character

A

MLK as a red.. we can not walk alone in the end of each tense

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12
Q

Eventually switch to future

A

Today we have serious challenges… but know this, America they will be met

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13
Q

Describe the outcome of your choice as a dream

A

What if questions in row…

List proposals in the form of a vision

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14
Q

Trump bursts: 12 seconds balloons of info and comedy

A

Is is about the length of a human breath

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15
Q

Forty words to support your cause that’s the frame for your speeach

A

This is about or this is not about to start

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