ch6-make them listen Flashcards
best audience
receptive, attentive and well disposed towards you
get them to like and trust you
3 pillars of erhos
common cause , good craft , caring about audience
persuasion alert:
interrupting yourself
this keeps audience on their toes
like “hey pal”
thtough ethos
values come into deliberative argument
And these values change from a person to person
virtue
cause- representative of group identity
attaching a value to the audience
this is plato’s relativism and the point of rhetoric to make better arguments not become a better person
Persuasion alert:
try this with a bigot- descope the topic
greencard of all arabs should be taken away
point out to the specific person that would be effected and the values you might have in common
what is virtuous depends on the situation
for a company profit and money
you want to be US as the epitome of the company against THEM as law and conscience
Audience acting irrationally
look for a relative virtue in that specific audience
Everest example
bragging
Only if the audience appreciates a boastful hyperbole
bragging
About all good things
about appealing flaws
About wrong that made right
Get their sympathy
character reference
Get others to do your bragging it is much more effective
get an ally in a meeting
Ask a right question in the meeting for
You to bring up your expertise
Tactical flaw
Bring up a flaw that wins sympathy and sacrifices you made , relate it to sth noble
Change position
In case that you need to change your position say it inevitable for any unbiased person/mind to have the same opinion
