5. Analyzing Your Audience

Question 1

Becoming an Audience-Centered Speaker

Answer 1

• the most important (from source, receiver, message and channel) is the 2nd one, the receiver.
  The audience is the reason for a speech event.

Question 2

What Is Audience Analysis

Answer 2

the audience-centered speaker adjusts his/her topic, purpose, central idea, main ideas, supporting materials, organization, and even delivery of the speech in such way that encourages the audience to listen to the ideas presented.

Question 3

Analyzing Your Audience Before You Speak

Answer 3

Demographic Analysis
Gender
Culture, ethnicity and race (Individualistic vs Collectivistic Cultures) (high-context vs low-context cultures: HC - importance of unspoken/nonverbal messages such as tone, voice, gestures, e.g Arab culture, Japan, Asia, Southern Europe / LC - place high value on words, e.g Switzerland, Germany, U.S, Australia-).
Religion
Education
Group Membership

Attitudinal Analysis: learning how the members of your audience feel about your topic and purpose may provide specific clues about possible reactions. Audience attitudes towards a topic
Beliefs underlie attitudes.

Analyzing attitudes toward you, the speaker: the listener should find you a credible source.

Environment analyzing

Question 4

Adapting to Your Audience as You Speak

Answer 4

Identifying Nonverbal Audience Cues
Responding to nonverbal cues (e.g if the audience seems bored, then you: tell a story, use an example relevant to the audience, use a personal example, remind your listeners why teh message is important to them, use appropiate humor, ask the audience to participate by asking questions or asking them for an example, etc.)

Question 5

Analyzing Your Audience After You Speak

Answer 5

Nonverbal/Verbal responses
Survey responses
Behavioral responses