6.7 Achievement Motivation Theory

Question 1

Atkinson’s model

Answer 1

Suggested that performers in demanding situations would either exhibit NACH (need to achieve) or NAF (need to avoid failure) characteristics. Which is based of their personalities

Question 2

NACH (need to achieve) performer

Answer 2

Personality characteristics;
- exhibits approach behaviour
-high self-efficacy
- enjoys comps + challenges
- will take risks
- welcomes feedback
- like an audience when performing

Situational characteristics;
- low probability of success
- high incentive

Question 3

NAF (need to avoid failure) performer

Answer 3

Personality characteristics;
- exhibits avoidance behaviour
- low self-efficacy
- dislikes comps + challenges
- does not welcome feedback
- dislikes performing in front of an audience

Situational characteristics;
- high probability of success
- low incentive

Question 4

Achievement goal Theory

Answer 4

Suggests every performer will have their own perception of what achievement means to them + what being successful means to them.
Outcome oriented goals are set with the specific aim to beat + show superiority over others
Task oriented goals do not seek to measure a persons ability against others but to master a skill or improve on own performance

To generate approach behaviour:
- ensure success by setting achievable goals
- raise confidence
- highlight successful role models
- credit internal reasons