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physical education paper 2 > 7.7 Impact Of Commercialisation On Physical Activity + Sport + The Relationship Between Sport + The Media > Flashcards

7.7 Impact Of Commercialisation On Physical Activity + Sport + The Relationship Between Sport + The Media Flashcards

1
Q

golden triangle

A

sport spectators
media
business sponsors

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2
Q

advantages of the golden triangle

A
  • increased income to sport for TV coverage
  • increased income to sport for TV coverage
  • promotion of sport. more popular = more fans
  • improved facilities benefit performer and spectator
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3
Q

disadvantages of the golden triangle

A
  • media reporting on the negative aspects of sport
  • only high profile/popular sports are televised
  • media/sponsors dictate kick off times - loss of tradition
  • deals increase pressure to win to maintain contracts
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4
Q

medias impact on sport

A
  • media uses sport to gain viewers/readers and to increase their revenue
  • the presence of media has turned sport into a highly marketable commodity worth billions of pounds
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5
Q

advantages of medias impact on sport

A
  • people gain knowledge of sport from the media
  • increases profile of sport and individuals
  • sports with high level skill seen as ‘good’ TV
  • generates high income for sports
  • increased standards for performance
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6
Q

disadvantages of medias impact on sport

A
  • some sports less attractive - seen as less popular with limited audience
  • government have to ring-fence certain sporting events for terrestrial TV
  • NGB’s loss control - media dictates times, breaks etc
  • media can over-sensationalise negatives
  • lower attendance at events due to being on TV
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7
Q

how media can lead to deviancy among performers

A
  • Decreased media coverage results in loss of income from media to performer
  • performer can lose sponsorship
  • Fewer spectators attending, due to lack of ‘wins’ results in lower wages
  • Increased pressure on NGBs to stop poor player behaviour due to media attention
  • Young players copy negative role models – decline in behaviour at all levels
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8
Q

ring-fencing

A

The increasing power & influence of satellite TV
companies led to ‘ring-fencing’ of certain sports events to ensure majority of fans weren’t deprived of chance to watch on free, terrestrial TV.

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9
Q

reasons for continued ring-fencing

A
  • Access widest number & range of viewers
  • Avoid restricting coverage to only those who can afford it
  • Increase geographical access to all viewers in all parts of country
  • Events to be shown which are seen as part of our sporting heritage & culture
  • Enable access to sports events that should be freely available to all
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10
Q

merchandising, commercialisation, sponsorship and high socio-economic demographic

A
  • MERCHANDISING – The practice in which the brand or
    image from one product is used to sell another
  • COMMERCIALISATION – The treating of sport as a
    commodity, involving the buying and selling of assets, with the market as the driving force behind sport
  • SPONSORSHIP – Provision of funds, money and/or support for a commercial return
  • HIGH SOCIO-ECONOMIC DEMOGRAPHIC – A sport played or watched by individuals with high levels of disposable income
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11
Q

commercialisation and sponsorship

A
  • Sport & its performers can be used to advertise
    products, this is attractive to businesses
  • Sport provides excitement and entertainment
  • Televised sport offers companies an opportunity
  • Businesses support sports/teams/performers in
    various ways -sponsorship, advertising contracts and
    product endorsements.
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12
Q

positive impact of commercialisation + sponsorship on sport

A
  • increased funding results in improved facilities, equipment, coaching and more talent ID programmes
  • Increased funding to provide tech at events for officials to make better decisions for the sport
  • increased role models in a sport, increases participation rates
  • Increased spectator interest and involvement, wearing kits etc
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13
Q

negative impact of commercialisation + sponsorship on sport

A
  • sport may become reliant on funding + income from commercial resources which could be withdrawn
  • money goes to the popular sports which are already highly attractive
  • sport can lose control e.g. ticket allocations
  • location of events could be influenced by commercial considerations
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14
Q

commercialisation + sponsorships impact on performers

A
  • Sports performers can be seen as more marketable than sports
  • Sponsors want to invest in performers who are at height of career + present positive image of product
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15
Q

positive impact of commercialisation + sponsorship on the performer

A
  • increased wages, prize money and rewards
  • more chance of full time sport
  • can improve behaviour due to being in public eye more
  • increased funding to pay for training facilities + equipment
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16
Q

negative impact of commercialisation + sponsorship on the performer

A
  • increased pressure to win at all costs to maintain high level of wages and deals
  • increased deviant behaviour due to increased pressure to win
  • performers treated as commodities
  • inequality means sports people playing minority sports miss out on funding and full time sport opportunities
17
Q

the ethics of sport sponsorship

A

S – Social duty to others
P – Personal appearances too demanding
O – Opposed nature of the product to the reputation of them performer
N- Negative impact on future sponsorship
S- Support from sponsor is image dependent
O- Opposed to the true nature of the sport
R – Role model for others

18
Q

positive impact of commercialisation + sponsorship on the officials

A
  • increased profile - importance of their role - increases fair play
  • full time job and salary increase
  • increased funding and therefore better support and training
  • better technology due to funding - can then aid decisions
19
Q

negative impact of commercialisation + sponsorship on the officials

A
  • increased pressure to get decisions right
  • expectation to give interviews and respond to criticism
  • officials can become dependant on technology which isn’t always available
20
Q

positive impact of commercialisation + sponsorship on the coaches + managers

A
  • increased salary + higher profile
  • increased funding from sponsors + media can be used to strengthen squad and facilities
21
Q

negative impact of commercialisation + sponsorship on the coaches + managers

A
  • under pressure to win and be successful
  • interviews with media expectation - questions can be tough
22
Q

positive impact of commercialisation + sponsorship on the spectators

A
  • increased performance standards
  • improved facilities
  • improved viewing opportunities
  • increased funding for technology at grounds
  • more spectators can watch games + more events taking place etc
  • increased awareness + knowledge of the sport
23
Q

negative impact of commercialisation + sponsorship on the spectators

A
  • minority sports receive less coverage
  • more breaks in play for ads etc
  • increased costs to watch sport - pay per view
  • fewer tickets for fans

physical education paper 2 (28 decks)

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