8.4 Statements of purpose - benefits and issues

Question 1

The rationale for a wider statement of purpose for an organisation is to ensure a a clarity of c___________ both internally and externally, to ensure that all stakeholders have a clarity of u____________ of the organisational purpose and how it relates to their r___ in the organisation

Answer 1

communication
understanding
role

Question 2

Lencioni (2002) identified three core principles for creating a wider statement of purpose. What were these? (Hint: FMC)

Answer 2

Focus - statement needs to focus the attention of the reader to guide decision making
Motivation - the statement must motivate employees and other stakeholders
Clarity - any statement must be straightforward in its intent and meaning to avoid misinterpretation.