attitudes and intentions Flashcards
(28 cards)
what is an attitude?
Lasting, general evaluations of
socially significant objects (including
people and topics)
Describe the method of the study where a researcher went into hostels with a Asian-American couple?
- The researcher recorded their treatment at the hotels and resteraunts
- Then later rang the hotels and asked if they would serve chinese americans
What did the researcher find on the study of the american-asian couple?
- most hotel owners said they would not serve chinese americans even though most of them did - or even treated them better than average
- only once they were turned away
does the HBM and SCT explore peoples feelings and attitudes?
They explore beliefs but do not really address how people feel about practicing the behaviour
what distinction in attitudes should we make?
○ Attitudes towards a specific outcome
○ Attitudes towards a behavior associated
With that outcome
for example attitudes towards cancer, and a mammogram
what theory distinguishes between these attitudes?
Theory of planned behaviour
what is the goal of TPB?
To determine the motivational factors that lead to a behaviour
which factors lead people to intend to do behaviour
one of these factors is attitudes
what does TPB assume about intention?
Individuals’ intentions to perform a behaviour are a very good predictor of what they will do
For TPB, what is the relationship between intention, attitude and behaviour ?
Attitudes predict intentions and intentions then predict behavior
what are attitudes made up of?
Behavioural beliefs
Evaluations of behavioural outcomes
Behavioural beliefs
Beliefs about which outcomes
will result from performing a
particular behavior
Evaluations of behavioural outcomes
Beliefs about whether outcomes
are good or bad (and how much)
What is the difference between instrumental and experiential attitudes?
Instrumental attitude: Based on how useful or goal-oriented something is (utility).
Experiential attitude: Based on how enjoyable or emotionally satisfying something is (experience).
example of an indirect measure of attitude
Behavioral Belief: “Quitting
smoking will result in saving
money.” [agree/disagree]
● Evaluation: “Saving money is:”
[good / bad
Example of direct measure
quitting smoking is good or bad
are indirect or direct measures better for an intervention on attitudes
indirect measures
energy consumption study could illistrate the importance of attitudes because …
electricity consumption was reduced when Ps believed that conservation reduces emissions and preserves the environment - we could say these are pro-conservation attitudes
When were electricity usages higher?
Believed that humans have the right to use the environment, and that environmental laws
are too strict.
● I.e. when consumers have anti-conservation attitudes
personal agency
perceived personal control –> what affects your ability to do something
self efficacy –> beliefs about being able to overcome barries and achieve goals
normative beliefs
Whether important individuals
approve or disapprove of
performing the behavior
if someone has a positive attitude about a behaviour …
they will hahve stronger intentions to practice it
if they have stronger intentions they will do it more often
when was intention to donate blood higher?
it was higher for those respondents who reported more positive attitudes about blood donation and had higher self-efficacy about donating blood
was intention to donate blood related to beliefs about barriers?
NOOO
When experimental groups were given interventions that were effective what occured?
when intensions increased the most do did behaviour. strong evidence that inteventions changed behaviour by changing intentions.
