Branding

Question 1

What is Branding?

Answer 1

A brand is a logo, name or symbol that is given to a product that makes it instantly recognisable.

Question 2

What are 3 advantages of Branding?

Answer 2

Brands are instantly recognisable.
Higher prices can be charged for branded products.
Brands reduce the need for advertising.

Question 3

What are 2 disadvantages of Branding?

Answer 3

If a product within the brand develops a poor reputation it can damage the whole brand name.
Establishing a brand is time consuming, length and expensive process.