business examples

Question 1

what business is dyson

Answer 1

a Uk business

Question 2

who is the leader of dyson

Answer 2

james dyson

Question 3

what did dyson do with ecomerce

Answer 3

they moved to more direct online sales

Question 4

what dyson one of the world’s best companies for

Answer 4

women and best employer
- talent development, diversity and opening opportunities

Question 5

how does dyson invest into institutions

Answer 5

graduate trainees

Question 6

what is dyson example of product development

Answer 6

hairdryer

Question 8

what was dyson example of market development

Answer 8

businesses/ geographical and wearables

Question 9

where does dyson offshore

Answer 9

to malaysia

Question 10

how much does dyson spend on innovation

Answer 10

9 million

Question 11

what organic growth strategy does dyson have

Answer 11

new factories and research facilities

Question 12

what 3 countries does dyson do its research

Answer 12

malaysia
uk
singapore

Question 13

what is the culture of dyson

Answer 13

innovation

Question 14

is there founder influence in dyson

Answer 14

yes by james dyson

Question 15

what type of business John Lewis and partnership

Answer 15

Uk business

Question 16

what is the segmentation of John lewis

Answer 16

demographics and income

Question 17

what is the marketing mix for John lewis and partnership

Answer 17

• high price
• physical env… luxury
• quality product/ branding
• people… customer service

Question 18

when does John lewis and partnership use temporary workers

Answer 18

at xmas so they can match demand to supply

Question 19

what does john lewis and partners base their home of suppliers off

Answer 19

importantance to match quality of service to brand rep

Question 20

how does john lewis and partners achieve motivation

Answer 20

through profit sharing
- which is them being payed a real living wage

Question 21

how does john lewis and partners improve labour productivity

Answer 21

consultation

Question 22

what competitive strategy out of porters do john lewis and partners use

Answer 22

differentiation

Question 23

what is the marketing strategy by a soft John lewis and partners use

Answer 23

product development… ‘essential waitrose’
market development… online

Question 24

what digital technique doe John lewis and partners use

Answer 24

big data from online

Question 25

how did John lewis and partners use retrenchment

Answer 25

by closing the store down in bullring in birmingham

Question 26

wha was the technological change John lewis and partners use

Answer 26

moving away from the high street

Question 27

what classifications of organisational culture did John lewis change from

Answer 27

product to culture

Question 28

how did John lewis reduce its costs

Answer 28

by tutting 2 brands together

Question 29

what type of business is aldi

Answer 29

it is in the Uk but is a german business

Question 30

how did ALDI achieve low marketing costs

Answer 30

use of own brand

Question 31

what is ALDI target market

Answer 31

low price, value for money

Question 32

what is AlDi marketing mix

Answer 32

- price - brand value - own brand - middle aisle

Question 33

how does ALDI achieve reducing unit costs

Answer 33

- keeping products in boxes - purchasing economies of scale

Question 34

how does ALDI have an efficient labour force

Answer 34

rotating staff flexible staff

Question 35

what product range does ALDI have

Answer 35

a narrow product range

Question 36

how does ALDI entice new staff

Answer 36

- they pay more then minimum wage - job rotation

Question 37

What led to a big expansion for ALDI

Answer 37

the recession in the Uk

Question 38

what is ALDI corporate social responsibility

Answer 38

- 50% recycled content lastics by 2025 aim - they have soft plastic recycling bins at stores - solar panels in stores

Question 39

what competitive strategy does ALDi use by porter

Answer 39

cost leadership

Question 40

what marketing strategy does ALDI use from ansoffs matrix

Answer 40

market development as they moved out of germany

Question 41

what growth did ALDI do

Answer 41

organic growth

Question 42

how is ALDI innovative

Answer 42

self scanning

Question 43

how have ALDi internatnalised

Answer 43

direct investment in the uk

Question 44

who has stakeholder power for Hersheys

Answer 44

local community

Question 45

who has stakeholder power for british airways

Answer 45

employees as employee strikes

Question 46

who has stakeholder power for coke

Answer 46

customers

Question 47

what lean production method does Toyota use

Answer 47

- kaizen - JIT - capital intensive

Question 48

what quality issues are with toyota

Answer 48

recalled cars

Question 49

what quality issue is w VW

Answer 49

emissions scandal

Question 51

who has a hard HRM

Answer 51

ports direct - poor treatments of employees as seen as a resource

Question 52

wat is a example of intrapreneruship

Answer 52

dreamworks - screenwriting - training

Question 53

what is an example of a merger

Answer 53

vodafone ad three

Question 54

what is an example of a takeover

Answer 54

next and fat face

Question 55

what is an example of a joint venture

Answer 55

game and sports direct

Question 56

how did debenhams fail a strategy

Answer 56

too late online

Question 57

how does m/s fail their strategy

Answer 57

- late online - restructured by closing stores to invest online

Question 58

how did walkout fail their strategy

Answer 58

strategic drift - supply chain and cash flow issues - high street decline, high comp, too any stores which are also out of tow

Question 59

how did mars diversify

Answer 59

uncle bens ice cream confectionary

Question 60

how did coke diversify

Answer 60

soft drinks innocent costa