recap struggle 7 Flashcards
(22 cards)
what are 5 benefits of S.W.O.T analysis
- see areas that need to improve
- helps set objectives and strategies
- facilitate development and logical plans
- helps to asses the degree of risk
- low cost/ straight forward
what are 5 limitations to S.W.O.T analysis
- isn’t looking at the future
- can be subjective as on how you interpret it
- grey or 2 sided areas
- need to judge relative importance
- only as good as the data it
what do the strategies help achieve
the objectives
what is a strategy
long term plan to achieve the businesses vision through attaining its corporate objectives
what are the 4 external influences on corporate objectives
state of the economy
- global prices
- technological influences
- migration
what are the influences on the mission
- value of founders
- industry
- society
- ownership
what does return on capital employed show
how eddficent a business is using its capital employed to generate its profits
how do you imporve ROCE
paying of debt
what does liquidity show
if a business can survive in the short term
- can they manage to pay of their debts
what do efficiency ratios show
how efficient a firm is working on managing its cash and inventory
- internal managment
what is gearing
the proportion of a businesses capital via long term debts
what are the adv of financial ratios
- quantative
- good indicator of outcomes
- aids decision making
what are the dis of financial ratios
- difficult to break the balance and income sheets down
- need to consider reasons behind the ratios
- accounts could be window dressed
what are the ways to asses the short and long term perfroamnce
- R/D
- sustainability
- profit analysis
- employee engagement
- customer satisfaction
- brand image/ rep
what are ways to measure non financail perfromance
- break even output
- core competencies
- the tripple bottom line
- lab tur
customer satisfaction
what are 3 benefits of net profit value
- considers all future cash flow
- builds risk into the process
- produces a ‘yes/no’ decision
what are the 3 drawbacks to net profit value
- most complicated compared to APR and paybacks
- choosing the discount rate is hard, particularly for long projects
- results can be influenced/ manipulated using the discount rate
what are the 3 benefits to paybacks
- simple and easy to calculate and easy to understand the ethics
- emphasis speed of return which is good for markets which change rapidly
- straight forward to compare competing projects
what are 4 drawbacks to paybacks
- it ignores cash flow once it has been received so it doesn’t look beyond
- takes no account of the ‘time value of the money’
- doesn’t take into consideration the potential changing variables
- may encourage short-term thinking as only go for the ones that payback quicker
what are the 3 benefits of average rate of return
- simple to understand and calculate
- easy to compare to APR with other key target rates of return to help make a decision
- uses all the returns generated by a project unlike paybacks which ignores everything after a project pays of its fees
what are 3 drawbacks to average rate of return
- estimate so may not be accurate as a forecast
- ignores the timings it takes to return so best years are actually a few years down the line
- doesn’t adjust for the time-value of money
what are the 3 factors influencing investment decisions
- rate of interest
- the level of profit
- alternative investment