Business Planning Level 1 Flashcards
1
Q
What would you include in a Business Plan if you were setting up your own?
A
- Executive Summary
- Marketing Strategy
- Vision & Mission Statement
- Overview of products / services
- Overview of management team / personnel
- Financial forecasts
- Responsibilities & targets
- Training, resource & hierarchy
- SWOT Analysis
2
Q
What’s in your company’s marketing plan?
A
- Client / customer analysis
- SWOT analysis
- Market competition
- Marketing Network
- Planning Marketing Mix
- Design & Execution
3
Q
How do you fit into your company’s marketing plan?
A
- Marketing network: dependent on person to person sales
- Through client care, establishing and maintaining relationships with new and existing clients
- I also have involvement with DSB’s social media, promoting projects we have completed and the services we offered, whilst showcasing professional successes, such as new employees, services or qualifications obtained by our employees
4
Q
What are marketing plans obliged to provide you with?
A
- identifying how new customers are to be attracted or existing customers to be maintained
5
Q
What are the objective’s of your companies business plan?
A
6
Q
How do the objective’s of your companies business plan reflect on your daily work?
A
7
Q
How would a business measure its performance against its business plan?
A
Through Key Performance Indicators
8
Q
What external factors beyond the control of the company would it consider when constructing its business plan?
A
- Political
- Economic
- Social
-Technological - Legal
- Environmental
9
Q
What current challenges is Covid and/or Brexit bringing to business planning? How is your company dealing with this challenge?
A
