Campaign Objectives

Question 1

What are the best practices for creating good awareness creative on Pinterest

Answer 1

• Use compelling imagery and motion to grab pinners’ attention
• Make the product or benefit the focal point
• Clearly and quickly convey the idea or concept
• Focus messaging on brand attributes
• Highlight anything new or unique to your product or brand

Question 2

What are the best practices for creating good consideration creative on Pinterest

Answer 2

Consideration means that the consumer isn’t just aware of your brand, they’re considering it. This is great for brands that want to increase engagement and exploration from pinners

• Show that a product will fit into a pinner’s life
• Make the product the focal point
• Include actionable content in your creative, such as how to’s, lists, questions etc
• Use imagery that inspires Pinners to take a closer look or save a pin
• Feature a product with multiple variations

Question 3

What is best practice for app-install pins specifically?

Answer 3

• Experiment with both lifestyle imagery (person using app) and in-app experience imagery (screenshots)
• Add the App Store or Google Play Badge to pin creative
• Include a clear and concise value proposition

Question 4

Best practices for driving conversions

Answer 4

• Use aspirational imagery that focuses on a desired outcome
• Feature a CTA (e.g. ‘Shop our latest collection now’))
• Include your CTA in the description
• Highlight your CTA in the pin with text overlay
• Make sure that there’s a clear path to the action (purchase, download, sign-up)