Flashcards in Creative Strategy Deck (8)
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1
How might a pin ad following best practice look?
Branding at the top/ Text Overlay (Short Promoted Pin Copy)/Image Video/Verticality and a call to action included
2
What are The Best Practices Of Pin Ads
- Use compelling imagery i.e show things from an unexpected angle
- Include tasteful branding for easy identification
- Play with text overlays, design elements and typography
- Feature multiple images (in a single layout or with a carousel
3
Some tips when it comes to pin ads
- Streamlined intentional design performs better than cluttered text and images
- Lifestyle images are often more effective than product shots
- Pins with a variety of products or multiple images see higher engagement
4
Why go vertical?
85% of Pinners use Pinterest on mobile, which means that it is crucial that your pins are optimised for the mobile space
5
Best practices for creative in the mobile space
- Consider the when, where and how when coming up with creative and designing your pin
- Publish your new pin to a secret board to make sure that it looks as good on a mobile device as it does on your desktop (the pin will have to be moved back to a public board in order for it to be promoted)
- Design within the guides of the vertical format, versus resizing creative later
- You can use a 2:3 aspect ratio, or stack two images on top of each other to form one vertical pin
6
Text Overlay Best Practices
- Be succinct to maximise impact - the simpler the message, the better
- Abandon traditional ad rules regarding headlines, subheads and body copy
- Only add text that serves a purpose or adds value to pins
7
Video Pin Ads Best Practices
- Lead with compelling visual and hook to capture a Pinner's attention
- Show your message through motion and text versus audio or diologue
- Keep videos between 6-15 seconds
- Include a detailed description below the pin
- When featuring a product in the video, show it in use
8
