Launching A Campaign

Question 1

How to create an ad on Pinterest?

Answer 1

Click on the ads tab in top left corner of pinterest > Click Create Ads

It looks like you must have a business account

Question 2

What are the different types of ad goals?

Answer 2

Drive Consideration
Build Awareness
Get Conversions

Question 3

Can you build ads using previous pins?

Answer 3

Yes, you can promote certain pins and similar to the other platforms for social and Google, you can also choose a destination URL

Question 4

How do you track performance?

Answer 4

You can go into the ads tab in ad manager and then click reporting

Question 5

How can you optimise based on your data?

Answer 5

Adjust your bids
Refine targeting 
Revise your pin title or description 
Try a different ad format 
Update your placement targeting

Question 6

How can you measure success?

Answer 6

You can check success of campaigns against your goals in Pinterest, but they also recommend you use third party tools to do this in order to get more in-depth analysis.