Ch. 5 Flashcards
(52 cards)
_____ is the process of developing a mission and long-range objectives and determining in advance how they will be accomplished.
Strategic planning
_______ is the process of setting short-range objectives and determining in advance how they will be accomplished.
Operational planning
A ___ is a plan for pursuing a mission and achieving objectives.
strategy
A ______ focuses on the features in a company’s environment that most directly affect its options and opportunities.
situation analysis
Through a ________, the internal environmental strength and weaknesses and external opportunities and threats are determined.
SWOT analysis
_______ specifies how an organization offers unique customer value
Competitive advantage
___ is the process of comparing the organization’s products/services and processes with those of other companies
Benchmarking
___ state what is to be accomplished in specific and measurable terms with a target date.
Objectives
_______ is the process in which managers and employees jointly set objectives for the employees, periodically evaluate performance, and reward according to the results.
Management by objectives
____ is the overall corporate strategy of growth, stability, turnaround and retrenchment, or, for some, a combination.
Grand strategy
____ include concentration, forward and backward integration, and related and unrelated diversification.
Growth strategies
A ___ occurs when two companies form one corporation.
merger
An _____ occurs when one business buys all or part of another.
acquisition
______ is an agreement to share resources that do not necessarily involve creating a new company
Strategic alliance
A ___ is created when two or more firms share ownership of a new company.
joint venture
_______ is the corporate process of determining which lines of business the corporation will be in and how it will allocate resources among them.
Business portfolio analysis
_____ include prospecting, defending, and analyzing
Adaptive strategies
___ are developed and implemented by managers in marketing, operations, HR, finance, etc.
Functional strategies
___ are policies, procedures, and rules developed for handling repetitive situations.
Standing plans
___ provide general guidelines to be followed when making decisions.
Policies
A ___ is a sequence of actions to be followed in order to achieve an objective
procedure
__ state exactly what should/shouldn’t be done
Rules
_____ are programs and budgets developed for handling nonrepetitive situations.
Single-use plans
_________ are alternative plans to be implemented if uncontrollable events occur.
Contingency plans