chap 7 text

Question 1

Survey research features the use of

Answer 1

self report lauders on carefully selected samples

Question 2

Survey research has its roots in

Answer 2

applied social research, market research, and election polling

Question 3

most survey research is experimental or non experimental?

Answer 3

non experimental but surveys can also be used to measure dependent variables in true experiments

Question 4

survey items are either ____ ____ or ____ ___

Answer 4

open ended or closed ended

Question 5

open ended items simply:

Answer 5

ask a question and allow respondents to answer is any way they want

Question 6

closed ended items ask a questions and:

Answer 6

provide several response options that respondants must choose from

Question 7

surveys use _____ labels instead of ___ labels

Answer 7

verbal; numerical

Question 8

according to the BRUSO model:

Answer 8

questionnaire items should be brief, relevant, specific, and objective

Question 9

survey research usually involves which type of sampling?

Answer 9

probability

Question 10

probability sampling includes:

Answer 10

simple random sampling, stratified random sampling and cluster sampling

Question 11

Sampling bias occurs when

Answer 11

a sample that is not representative of the population and therefore produces inaccurate results.

Question 12

The most pervasive form of sampling bias is

Answer 12

non-response bias, which occurs when people who do not respond to the survey differ in important ways from people who do respond.

Question 13

The best way to minimize non-response bias is to

Answer 13

maximize the response rate by prenotifying respondents, sending them reminders, constructing questionnaires that are
short and easy to complete, and offering incentives