lecture 4 Flashcards

1
Q

non experimental methods:

A

no manipulation, no iv, no control, no conclusions about cause and effect

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2
Q

descriptive methods :

A

public health data, census data, language research

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3
Q

can your friends make you fat example and what did they do?

A

took names on info on a friend or family member, had a social network, collected data over time, had lots of analyses on this data

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4
Q

what did the can your friends make you fat find?

A

if your friend becomes obese, your own chances of being obese increases. if a mutual friend becomes obese, your chances of becoming obese is even stronger.

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5
Q

Facebook networks example, what did they analyze?

A

ignored who was friended and analyzed pictures instead and looked to see whether people were smiling or not

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6
Q

descriptive methods have findings that are difficult:

A

to obtain via experiment

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7
Q

observational techniques:

A

case studies, naturalistic observation, ethnographic inquiry, focus groups, grounded theory, participatory action research

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8
Q

case studies:

A

intense observation of a single data point

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9
Q

pro of case studies:

A

possible to study rare or interesting situations

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10
Q

con of case studies:

A

results may not generalize to other situations

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11
Q

time sampling:

A

making observations at different time periods

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12
Q

pros of time sampling:

A

allows observations to generalize different times and different people

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13
Q

situation sampling:

A

observing the same behavior is several different situations

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14
Q

situation sampling pros:

A

generalizing different contexts and different people

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15
Q

inter observer reliability;

A

THE EXTENT TO WHICH MULTIPLE observers agree. used in experiments as well

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16
Q

correlational studies:

A

measurement of 2 or more variables and examines the relationship between the measured variables

17
Q

3 possible outcomes of a correlation:

A

positive, negative, zero

18
Q

tests and inventories assess:

A

an attribute, ability, or characteristic of a particular individual

19
Q

2 types of survey:

A

descriptive and analytic

20
Q

descriptive survey:

A

what proportion have a certain characteristic, has a particular opinion, engages in a certain behavior

21
Q

analytic survey:

A

tries to determine what variables are important in predicting a particular characteristic, opinion, or behavior

22
Q

types of questions:

A

yes- no, forced alternative, multiple choice, likert-type, open ended

23
Q

how non verbal behavior influences social interactions study:

A

sales calls success can be predicted by recording of operators voice

24
Q

successful calls:

A

operate speaks very little, fast large fluctuations in pitch and volume indicating interest

25
Q

salary negotiations can be predicted using:

A

body movement and speech patterns (no words)

26
Q

strong employees tended to produce more:

A

mirroring indicating empathy and understanding

27
Q
A