Chapter 12 Flashcards Preview

COMM 2O1 > Chapter 12 > Flashcards

Flashcards in Chapter 12 Deck (63)
Loading flashcards...
1

Communication that is used to influence the attitudes or behaviors of others; the art of persuasion

Rhetoric

2

What are 3 functions of rhetorical communication is society?

1. helps strengthen democratic societies
2. helps people pursue justice
3. helps people clarify their own beliefs and actions

3

What are some advantages of studying rhetoric?

1. understanding viewpoints surrounding social issues
2. understanding cultures
3. critically evaluate and respond to persuasive messages
4. become better communicators

4

An informed consumer of rhetorical discourse who is prepared to analyse rhetorical texts

Rhetorical critic

5

A method for generating knowledge about rhetoric

Rhetorical criticism

6

The first group to teach persuasive speaking skills in the Greek city-states

Sophists

7

Sophists style of persuasive speaking skills is seen how today?

unethical in today's environment

8

Rejected the relativist approach and used rhetoric to search for "absolute" universal truth

Plato

9

Believed skillful persuasion was needed to defend truth and justice

Aristotle

10

Who was the greatest Roman orator?

Cicero

11

A public speaker

Orator

12

Who used rhetoric for the public good and found that public speaking typically strives to inform, to entertain, and to persuade

Cicero

13

He represented the Catholic Church's thought that rhetoric could be used to represent divine truth

Augustine

14

What 2 things is the definition of rhetoric based upon?

- the person offering the definition
- the historical period in which the definition is offered

15

A person or institution that addresses a large audience; the originator of a communication message but not necessarily the one delivering it

Rhetor

16

Every rhetor holds a social position that determines what 2 things?

His/her right to speak
his/her right to access civic speaking spaces

17

Artistic skills of a rhetor that influence effectivness

Artistic proofs

18

What are the 2 artistic proofs

ethos, pathos, logos

19

The proof of ___ has to do with the credibility of the rhetor and the rhetorical construction of character

Ethos

20

The identity one creates through one's public communication efforts

Persona

21

The proof of ____ has to do with a rhetor's use of emotions in public communication. The use of emotions to affect audience decision making

Pathos

22

The proof of ____ has to do with the use of rational appeals; the use of rhetoric to help the audience see the rationale for a particular conclusion

Logos

23

Place in the social hierarchy, which comes from the way society is structured

Social position

24

Those people who can take the appropriate action in response to a message

Rhetorical audience

25

What are the 4 functions of rhetoric?

1. reaffirming cultural values
2. increasing democratic participation
3. securing justice
4. promoting social change

26

Any event that generates a significant amount of public discourse

Rhetorical event

27

Each rhetorical event will bring out a range of rhetors seeking to explain the event and to reaffirm cultural values through praising and blaming, called?

Epideictic rhetoric

28

The type of rhetoric used to argue what a society should do in the future, and allows citizens an opportunity for critical listening and decision making, increasing democratic participation

Deliberative rhetoric

29

The arena in which deliberative decision making occurs through the exhange of ideas and arguments

Public sphere

30

Deliberative rhetoric focuses on what?

The public sphere