Flashcards in Chapter 12 Deck (63)
Communication that is used to influence the attitudes or behaviors of others; the art of persuasion
What are 3 functions of rhetorical communication is society?
1. helps strengthen democratic societies
2. helps people pursue justice
3. helps people clarify their own beliefs and actions
What are some advantages of studying rhetoric?
1. understanding viewpoints surrounding social issues
2. understanding cultures
3. critically evaluate and respond to persuasive messages
4. become better communicators
An informed consumer of rhetorical discourse who is prepared to analyse rhetorical texts
A method for generating knowledge about rhetoric
The first group to teach persuasive speaking skills in the Greek city-states
Sophists style of persuasive speaking skills is seen how today?
unethical in today's environment
Rejected the relativist approach and used rhetoric to search for "absolute" universal truth
Believed skillful persuasion was needed to defend truth and justice
Who was the greatest Roman orator?
A public speaker
Who used rhetoric for the public good and found that public speaking typically strives to inform, to entertain, and to persuade
He represented the Catholic Church's thought that rhetoric could be used to represent divine truth
What 2 things is the definition of rhetoric based upon?
- the person offering the definition
- the historical period in which the definition is offered
A person or institution that addresses a large audience; the originator of a communication message but not necessarily the one delivering it
Every rhetor holds a social position that determines what 2 things?
His/her right to speak
his/her right to access civic speaking spaces
Artistic skills of a rhetor that influence effectivness
What are the 2 artistic proofs
ethos, pathos, logos
The proof of ___ has to do with the credibility of the rhetor and the rhetorical construction of character
The identity one creates through one's public communication efforts
The proof of ____ has to do with a rhetor's use of emotions in public communication. The use of emotions to affect audience decision making
The proof of ____ has to do with the use of rational appeals; the use of rhetoric to help the audience see the rationale for a particular conclusion
Place in the social hierarchy, which comes from the way society is structured
Those people who can take the appropriate action in response to a message
What are the 4 functions of rhetoric?
1. reaffirming cultural values
2. increasing democratic participation
3. securing justice
4. promoting social change
Any event that generates a significant amount of public discourse
Each rhetorical event will bring out a range of rhetors seeking to explain the event and to reaffirm cultural values through praising and blaming, called?
The type of rhetoric used to argue what a society should do in the future, and allows citizens an opportunity for critical listening and decision making, increasing democratic participation
The arena in which deliberative decision making occurs through the exhange of ideas and arguments