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MKT 424: Exam #3 > Chapter 13 > Flashcards

Flashcards in Chapter 13 Deck (13)
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1

Usage situation

situations where a product is or becomes appropriate

2

Marketers can use their usage situations knowledge to

communicate how their products can create consumer satisfaction in each relevant usage situation

3

Expanded usage situation strategies

can produce major sales gains for established products

4

Five key dimensions of characteristics

physical surroundings, social surroundings, temporal perspectives, task definition, and antecedent

5

Physical surroundings

decor, sounds, aromas, lighting, etc.

6

Store atmosphere

sum of all physical features of an environment

7

Atmospherics

process managers use to manipulate the physical retail environment to create specific mood responses in shoppers

8

Servicescape

atmosphere when describing a service organization

9

Physical characteristics, the feelings, and images they create can become increasingly important

as hedonic moves and the time involved with the service increase

10

Certain colors and characteristics

can create feelings of excitement and arousal that are related to attention

11

Music influences consumer’s moods

which influence a variety of consumption behaviors in traditional and online settings

12

Ritual situation

socially defined occasion that triggers a set of interrelated behaviors that occur in a structured format and have a symbolic meaning

13

Marketers can develop

products and promotions around common ritual situations