Chapter 13

Question 1

Usage situation

Answer 1

situations where a product is or becomes appropriate

Question 2

Marketers can use their usage situations knowledge to

Answer 2

communicate how their products can create consumer satisfaction in each relevant usage situation

Question 3

Expanded usage situation strategies

Answer 3

can produce major sales gains for established products

Question 4

Five key dimensions of characteristics

Answer 4

physical surroundings, social surroundings, temporal perspectives, task definition, and antecedent

Question 5

Physical surroundings

Answer 5

decor, sounds, aromas, lighting, etc.

Question 6

Store atmosphere

Answer 6

sum of all physical features of an environment

Question 7

Atmospherics

Answer 7

process managers use to manipulate the physical retail environment to create specific mood responses in shoppers

Question 8

Servicescape

Answer 8

atmosphere when describing a service organization

Question 9

Physical characteristics, the feelings, and images they create can become increasingly important

Answer 9

as hedonic moves and the time involved with the service increase

Question 10

Certain colors and characteristics

Answer 10

can create feelings of excitement and arousal that are related to attention

Question 11

Music influences consumer’s moods

Answer 11

which influence a variety of consumption behaviors in traditional and online settings

Question 12

Ritual situation

Answer 12

socially defined occasion that triggers a set of interrelated behaviors that occur in a structured format and have a symbolic meaning

Question 13

Marketers can develop

Answer 13

products and promotions around common ritual situations