Chapter 17: Part 1 Flashcards Preview

MKT 424: Exam #3 > Chapter 17: Part 1 > Flashcards

Flashcards in Chapter 17: Part 1 Deck (15)
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1

Internet is a major

information source, major retail channel, aspect of in-home shopping

2

Annual growth in # of internet users is

3%

3

Top five categories of online spending:

1. Travel, 2. Apparel, 3. Computers/Peripherals, 4. Automotive, 5. Consumer electronics

4

One study found when consumers receive a physical catalog

it doubled their chances of buying at retailer’s site and increased sales by 16%

5

In a lot of cases, consumers prefer

physical stores

6

Traditional offline stores are

still the top-ranked purchasing channel

7

Guidelines to convert website visitors to buyers:

- Appropriate landing page
- Deal with privacy and security concerns
- Deal with lack of touch
- Deal with lack of social element
- Deal with shopping cart abandonment

8

Store image

given consumer’s or target market’s perception of all attributes associated with a retail outlet

9

Overall retail image relates to

both functional and affective dimensions

10

Store brands

brands that are only carried by a specific store and are produced by that store

11

Key to success of store brands

high quality at reasonable prices

12

Spillover sales

sales of additional items to consumers who came to purchase an advertised item

13

Reference price

price with which other prices are compared

14

External reference price

price presented by a marketer for consumer to use to compare with the current price

15

Internal reference price

price or price range that a consumer retrieves from memory to compare with a price in the market