Flashcards in Chapter 17: Part 2 Deck (9)
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1
Retail attraction model
used to calculate the level of store attraction based on store size and distance from the consumer, also known as retail gravitation model
2
Best approach for retailers seems to be present the sale price and
(1) the dollar amount saved if it is large, (2) percentage saved when it is large, and (3) both if both are large
3
Unplanned purchases
purchases made in retail outlet that are different from those the consumer planned to make prior to entering that retail outlet
4
Point-of-purchase Advertising International (POPAI)
uses the following definitions regarding in-store purchases:
- Specifically planned
- Generally planned
- Substitute
- Unplanned
5
Impulse purchase
occurs when a customer sees a candy bar and purchases it with little or no deliberation as the result of a sudden, powerful urge to have it
6
Point-of-purchase
materials are common in the retailing of many products and the impact these materials have on brand sales can be substantial
7
Store atmosphere
influenced by such attributes as lighting, layout, presentation of merchandise, fixtures, floor coverings, colors, sounds, etc.
8
Servicescape
atmosphere when referring to a service business
9
