Chapter 17: Part 2 Flashcards Preview

MKT 424: Exam #3 > Chapter 17: Part 2 > Flashcards

Flashcards in Chapter 17: Part 2 Deck (9)
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1

Retail attraction model

used to calculate the level of store attraction based on store size and distance from the consumer, also known as retail gravitation model

2

Best approach for retailers seems to be present the sale price and

(1) the dollar amount saved if it is large, (2) percentage saved when it is large, and (3) both if both are large

3

Unplanned purchases

purchases made in retail outlet that are different from those the consumer planned to make prior to entering that retail outlet

4

Point-of-purchase Advertising International (POPAI)

uses the following definitions regarding in-store purchases:
- Specifically planned
- Generally planned
- Substitute
- Unplanned

5

Impulse purchase

occurs when a customer sees a candy bar and purchases it with little or no deliberation as the result of a sudden, powerful urge to have it

6

Point-of-purchase

materials are common in the retailing of many products and the impact these materials have on brand sales can be substantial

7

Store atmosphere

influenced by such attributes as lighting, layout, presentation of merchandise, fixtures, floor coverings, colors, sounds, etc.

8

Servicescape

atmosphere when referring to a service business

9

Atmospherics

process managers use to manipulate the physical retail or service environment