Chapter 17: Part 2 Flashcards
(9 cards)
Retail attraction model
used to calculate the level of store attraction based on store size and distance from the consumer, also known as retail gravitation model
Best approach for retailers seems to be present the sale price and
(1) the dollar amount saved if it is large, (2) percentage saved when it is large, and (3) both if both are large
Unplanned purchases
purchases made in retail outlet that are different from those the consumer planned to make prior to entering that retail outlet
Point-of-purchase Advertising International (POPAI)
uses the following definitions regarding in-store purchases:
- Specifically planned
- Generally planned
- Substitute
- Unplanned
Impulse purchase
occurs when a customer sees a candy bar and purchases it with little or no deliberation as the result of a sudden, powerful urge to have it
Point-of-purchase
materials are common in the retailing of many products and the impact these materials have on brand sales can be substantial
Store atmosphere
influenced by such attributes as lighting, layout, presentation of merchandise, fixtures, floor coverings, colors, sounds, etc.
Servicescape
atmosphere when referring to a service business
Atmospherics
process managers use to manipulate the physical retail or service environment
