Chapter 13

Question 0

A marketing organization that links a producer and user within a marketing channel

Answer 0

Middleman ( marketing intermediary)

Question 1

A sequence of marketing organizations that directs a product from the producer to the ultimate user

Answer 1

Distribution channel

Marketing channel

Question 2

A middleman that actually takes title to products by buying them

Answer 2

Merchant middleman

Question 3

A middleman that helps in the transfer of ownership of products but does not take tittle to the products

Answer 3

Functional middleman

Question 4

A middleman that buys from producers or other middlemen and sells to consumers

Answer 4

Retailer

Question 5

A middleman that sells products to other firms

Answer 5

Wholesaler

Question 6

The use of all available outlets for a product

Answer 6

Intensive distribution

Question 7

The use of only a portion of the available outlets for a product in each geographic area

Answer 7

Selective distribution

Question 8

The use of only a single retail outlet for a product in a large geographic area

Answer 8

Exclusive distribution

Question 9

Long term partnership among channel members working together to creat a distribution system that reduces inefficiencies, costs, and redundancies while creating a competitive advantage and satisfying customers

Answer 9

Supply chain management

Question 10

A middleman that purchases goods in large quantities and sells them to other wholesalers, retailers, farm government , professional, or industrial users

Answer 10

Merchant wholesaler

Question 11

A middleman that preforms the full range of wholesaler functions

Answer 11

Full-service wholesaler

Question 12

A middleman that deals In a wide variety of products

Answer 12

General merchandise wholesaler

Question 13

A middleman that stocks only a few product lines but carries numerous product items within each line

Answer 13

Limited line wholesaler

Question 14

A middleman that carries a select group of products within a single line

Answer 14

Speciality-line wholesaler

Question 15

A middleman that expedites exchanges, represents a buyer or seller, and often is hired perminatly on a commission basis

Answer 15

Agent

Question 16

A middleman that specializes in a particular commodity, represents either a buyer or a seller, and is likely to be hired on a temporary basis

Answer 16

Broker

Question 17

A firm that operates only one retail outlet

Answer 17

Independent retailer

Question 18

A company that operates more than one retail outlet

Answer 18

Chain retailer

Question 19

A retail store that
Employs 25 or more
Sells at least: home furnishings, appliances, family apparel, household linens, dry goods, each in a different part of the store

Answer 19

Department store

Question 20

A self service, general merchandise outlet that sells products at a price lower tha. Usual

Answer 20

Discount store

Question 21

A retail facility in a large, low pay building, with a large on premise inventory and minimal service

Answer 21

Warehouse showroom

Question 22

A small food store that sells a limited variety of products but remains open well beyond normal business hours

Answer 22

Convenience store

Question 23

A large self service store that sells primarily food and household products

Answer 23

Supermarket

Question 24

A large retail store that carries not only food and nonfood products ordinarily carried in supermarkets but also additional product lines

Answer 24

Superstore

Question 25

A large scale members only establishment that combines features of cash and carry wholesaling without discount retailing

Answer 25

Warehouse club

Question 26

A store that carries a narrow product mix with deep product lines

Answer 26

Traditional specialty store

Question 27

A store that buys manufacturers seconds, overruns, returns, and off season merchandise for resale to consumers at deep discounts

Answer 27

Off-price retailer

Question 28

A very large specialty store that concentrates on a single product line and competes on the basis of low prices and product availability

Answer 28

Category killer

Question 29

A type of retailing whereby consumers purchase products without visiting a store

Answer 29

Nonstore retailing

Question 30

The marketing of products to consumers through face to face sales presentations at home or in the workplace

Answer 30

Direct selling

Question 31

The use of the telephone Internet and non personal media to to introduce products to consumers who can then purchase them via mail, phone or Internet

Answer 31

Direct marketing

Question 32

Organization provides a catalog from which consumers place orders

Answer 32

Catalog marketing

Question 33

A type of marketing in which a retailer advertises a product and makes it available through mail, telephone, or online orders

Answer 33

Direct-response marketing

Question 34

The preformance of marketing related activities by telephone

Answer 34

Telemarketing

Question 35

A form of selling in which products are presented to television viewers, who can buy them by calling a toll free number and paying with a credit card

Answer 35

Television home shopping

Question 36

Retailing that makes products available to buyers via computer

Answer 36

Online retailing

Question 37

The use of machines to dispense products

Answer 37

Automatic vending

Question 38

An open air environment shopping center with upscale chain specialty stores

Answer 38

Lifestyle shopping center

Question 39

A planned shopping center with upscale planned consisting of several small convenience and specialty stores

Answer 39

Neighborhood shopping center

Question 40

A planned shopping center that includes one or two department and some specialty stores, along with convenience stores

Answer 40

Community shopping center

Question 41

A planned shopping center containing large department stores, numerous specialty stores, restaurants, movie theaters and aomtimes even hotels

Answer 41

Regional shopping center

Question 42

All those activities concerned with the efficient movement of products from the producer to the ultimate user

Answer 42

Physical distribution

Question 43

The process of managing inventories in such a way as to minimize inventory costs, including both holding costs and potential stock-out costs

Answer 43

Inventory management

Question 44

Activities involved in receiving and filling customers purchase orders

Answer 44

Order processing

Question 45

The set of activities involved in recording and storing goods and preparing them for reshipment

Answer 45

Warehousing