Chapter 13: Social Psycology (4A)

Question 1

What is social psychology?

Answer 1

It seeks to understand, explain, and predict how people’s thoughts, feelings, and behaviours are influenced by the actual, imagined, or implied presence of others

Question 2

What is social cognition?

Answer 2

The way in which people perceive and interpret themselves and others in their social world

Question 3

What are additudes?

Answer 3

Relatively stable and enduring evaluations of things and people

Question 4

What are the components of the ABD model of attitudes ?

Answer 4

A) The affective component - how we feel toward the object
B) The behavioural component - how we behave towards the object
The cognitive component - what we believe about the objects

Question 5

What shapes attitudes ?

Answer 5

• Parents play a major role in shaping children’s Elias and opinions about things and people
• We generalize our individual experiences into an overall attitudes about the value of what we are doing
• As children mature, peers, their teachers, the media and social media shapes their attitudes

Question 6

What is cognitive dissonance?

Answer 6

Emotional discomfort of holding contradictory beliefs or holding a belief that constricts behaviour
- we change our beliefs to justify (or match) our action

Question 7

What is the self perception theory?

Answer 7

When people are are uncertain of their attitudes, they infer what the attitudes are by observing their own behaviour

Question 8

Can we predict a person’s behaviour if we know their attitudes?

Answer 8

The attitude people express are not necessarily related to how they actually behave.

Question 9

What is attitude specificity?

Answer 9

the more specific an attitude, the more likely it is to predict behaviour
Ex: Adele

Question 10

What is attitude strength?

Answer 10

Stronger attitudes predict behaviour more accurately that weak or vague attitudes

Question 11

What is social desirability?

Answer 11

Attitudes that mirror what we think others desire in a Person

Question 12

What is Implicit attitude?

Answer 12

An attitude of which the person is unaware

Question 13

What are stereotypes?

Answer 13

Fixed overgeneralized and oversimplified beliefs about a person or a group based on assumptions about the group
May be positive or negative

Question 14

What is prejudice?

Answer 14

Negative unjust feelings about individuals based on their inclusion in a particular group

Question 15

What are some contributors to stereotypes and prejudice?

Answer 15

1. We identify the group based on similarities and differences
2. Evolutionary perspective stereotypes and prejudice may have had some adaptive value
3. Realistic conflict over scarce resources

Question 16

What is the social identity theory?

Answer 16

Emphasizes social cognitive factors in the onset of prejudice

Question 17

Factors in the social identity theory?

Answer 17

social categorization - we affiliate with a group to figure out how to act and react in the world
Social identity- we form an identity with a group
Social comparison we compare the group favourable with other groups causing a sense of positive well-being by looking at ourselves as superior in some way.

Question 18

What is the central route of the empower of persuasion

Answer 18

Focuses on content, factual information, and logic to change attitudes

Question 19

What is the peripheral route of persuasion?

Answer 19

Focuses on superficial information to change attitudes

Question 20

What are some sources that aid in persuasion?

Answer 20

Sources that are:
- knowledgeable and likeable
- is similar to us
- presents both sides of the argument

Question 21

What is the foot in the door technique?

Answer 21

Get them to agree to something small so they will agree to something anger later
EX: loaning a car for a day then asking to keep it for the entire weekend

Question 22

What is the door in the face technique?

Answer 22

Ask for something very big knowing you will get turned down, but then ask for the smaller item you really wanted
EX: so dad for 100$ he’s gonna say no then ask for 10$ instead

Question 23

What is the appeals to fear technique?

Answer 23

Ads that make it seem like something bad will happen if you do not comply

Question 24

What are some barriers to persuasion?

Answer 24

• forewarning an audience that you will be trying to persuade them of something will immediate raise their defences
• Beginning with a weak argument instead of a strong one can make subsequent arguments seem weaker