Chapter 15

Question 1

policy speech

Answer 1

a speech in which the speaker identifies a problem of public concern and advocates a particular course of action to resolve or minimize that problem

Question 2

why are policy speeches difficult?

Answer 2

we need to do more than just share information with an audience; rather, we need to advocate for a particular position

Question 3

confirmation bias

Answer 3

people’s tendency to take evidence that confirms their existing views at face value while being highly critical and suspicious of information that challenges their existing view of an issue

Question 4

partisanship

Answer 4

the knee-jerk belief that the best policy is whatever policy is advocated for those who share my political affiliation

Question 5

policy as identity

Answer 5

view particular policies as a core part of their identity

Question 6

examples of policy speeches

Answer 6

campaign policy speeches, legislative debate speeches

Question 7

problem-solution

Answer 7

it starts with an introduction (including its five structural elements), ends with a conclusion, and has a body with points and transitions

Question 8

problem-cause solution

Answer 8

what distinguishes problem-cause-solution is the inclusion of another main point between the problem and the solution: the cause

Question 9

comparative advantage

Answer 9

when the speaker aims to contrast two policies against each other, they should consider using the comparative advantage ordering pattern

Question 10

monroe’s motivated sequence

Answer 10

-attention step
-need step
-satisfaction step
-visualization step
-action step