Chapter 18: Sampling in Qualitative Research Flashcards
(12 cards)
What is the goal of sampling in qualitative research?
To select participants who provide rich, relevant, and diverse insights.
Example: Interviewing different team members to explore company culture.
What is purposive sampling?
Selecting participants based on their relevance to the research question.
Example: Choosing only HR managers for a study on hiring practices.
What is theoretical sampling?
Sampling driven by concepts that emerge during data collection and analysis.
Example: After identifying “mentorship” as a theme, seeking mentors to interview.
What is convenience sampling in qualitative research?
Choosing participants who are easily accessible.
Example: Interviewing students from your own university department.
What is quota sampling in qualitative studies?
Ensuring a certain number of participants from key categories are included.
Example: Interviewing equal numbers of junior and senior staff.
What is maximum variation sampling?
Intentionally selecting participants with diverse characteristics.
Example: Including people from different ages, roles, and departments in a workplace study.
What is typical case sampling?
Choosing cases that represent a normal or average situation.
Example: Studying a mid-sized, average-performing retail store.
What is extreme case sampling?
Selecting unusual or outlier cases for in-depth study.
Example: Researching a company with exceptionally high employee turnover.
What is deviant case sampling?
Selecting participants who do not fit expected patterns to explore anomalies.
Example: Studying a disengaged employee in a high-performing team.
What is theoretical saturation?
The point at which no new insights emerge from additional data.
Example: After 15 interviews, the same themes keep repeating.
Why is sample size flexible in qualitative research?
Because it depends on the depth and richness of data, not statistical power.
Example: A detailed ethnography may require fewer participants than a broad interview study.
What is access in qualitative sampling?
